The production company ELEMENTS supported a travel special for HTSI – formerly known as How To Spend It Mag of the Financial Times – on the Indian megacity Mumbai. With a population of thirteen million, Mumbai is the city with the highest density in the world.

Towering above the largest slum in India, home to one million people, are several new residential skyscrapers owned by the superrich. Certainly not the only contrast Mumbai has to offer… which, of course, can be seen in the photo spread. Old vs new, moderne meets tradition, handicraft meets industrialization, faith and hope, …

ELEMENTS tells GoSee.News : “For this week’s cover story, Jessica Beresford reports on the luxury market boom in Mumbai, accompanied by photographer Vivek Vadoliya and stylist Nikhil Mansata who capture the port city’s energy, colors and flavors.”

“It was a special opportunity to showcase a mix of local Indian designers and global brands in locations around the city – the beating heart of India’s vibrant creative scene.” says Nikhil Mansata. ⁠

And Vivek Vadoliya adds : “One of the most special stories I’ve shot to date, celebrating Mumbai, a city thats so dear to my heart. It’s a place that’s getting a lot of attention for its creativity and energy, and I’m so glad it’s being celebrated!”

And why the name change of this magazine which has clearly made a name for itself ? “How To Spend It is evolving – it’s about so much more than just the spending. We want everyone to feel that the magazine offers something life-affirming and enriching. We have no plans to change our essential being; we just want HTSI to reflect the deeper sensitivities and priorities of a changing world,” we quote HTSI Editor Jo Ellison.

Elements is an integrated, full-service production company with experience in handling a vast range of assignments for video and photography. From glamour and fashion to automotive and airline, travel and hospitality to social and health, our capabilities are not limited by genre or geography. 

GoSee : elements.asia
14.08.2023 show complete article

The PÉRO F/W ‘22 collection is themed upon flowers and fruits – inspired above all by Harajuku fashion. The label was founded by Aneeth Arora, a graduate of the National Institute of Design in Ahmedabad.

“The mind seeks an escape, away from the mundane, the expected. Navigate through ‘The Maze’ that takes you on an enticing journey into the unknown, through uncharted realms… where every turn is not what it seems, and each move takes you beyond the ordinary. Voices and echoes of the past become part of existence through this exciting journey. Come on… play!” PÉRO tells us about THE MAZE.

The campaign was produced by ELEMENTS PRODUCTION SERVICES.

GoSee : facebook.com/ilovepero

CREDITS
Production Elements Production Services
Art Director Nikhil D
Styling Nikhil D, Yvonne Monteiro & Aashima Singh
Set Design Abhishek Kanade at Elements Production
Photographer Nishant Radhakrishnan
BEAUTY DIRECTOR Mitesh Rajani
25.01.2023 show complete article

The ASHISH Spring/Summer 2023 collection has once again drawn its inspiration from the Indian heritage of its designer and founder Ashish Gupta. It was produced by ELEMENTS – and for the very first time in India. The campaign explores Indian cultural heritage and was photographed by Ashish Shah in a charming house built during colonial times.

The S/S ‘23 collection is marked by a fusion of traditional Indian styles with contemporary silhouettes and once again features the signature sequin aesthetic of the brand, underscored by accessories such as garlands and bindis.

Paying tribute to 1980s Masala films and Indian film magazines, the latest collection is littered with references to iconic Indian cinema, and particularly, the tulip scene from Yash Chopra’s 1981 classic ‘Silsila’. The collection also draws on designer Ashish Gupta’s own upbringing, bringing back memories of velour bedspreads, used preferably by his family in the 1970s.

Indian fashion designer Ashish Gupta is considered a rising star of London’s fashion scene. He has been named one of the top creators of the new generation by the British Fashion Week. He designs in London and produces mainly in India, where his complex hand embroidery is done, and sells – up until now – in London and Toronto.

ELEMENTS is an integrated full-service production company with many years of experience in handling a vast range of assignments for video, TVC, film, and of course, photography. From glamour and fashion to transportation and airlines, travel and hospitality, to social welfare and health, their capabilities are not limited by genre or geography. 

GoSee : ashish.co.uk & elements.asia

CREDITS
ASHISH GUPTA - ASHISH S/S ‘23
Photographer: Ashish Shah
Stylist: Samar Rajput
Hair & Makeup: Bishnu Sinha
Producer: Ruby Sharma
Prod house: ELEMENTS Production Services Pvt Ltd
12.12.2022 show complete article