Dynamic style. Ideal size. The Kia EV5 is a compact, all-electric SUV launching in Europe in early 2026. Matthew Jones photographed the launch campaign at various locations in Poland.

"Grateful to everyone involved in bringing this series together. Long distances, unpredictable weather, and constrained locations pushed the process in meaningful ways, and I'm grateful for the challenge." Matthew Jones, Photographer.

This portfolio series, shot in Poland for Kia Europe, documents the launch of the all-new EV5 (2026 model year). The focus is on the here and now - natural light, candid moments, and the quiet interludes that lend context and authenticity to the journey.

"Designed for modern family life, the EV5 embodies the spirit of Kia's visionary design philosophy, where robustness meets elegance and style meets spaciousness." Kia Europe.

The images are rather raw and observational, harmoniously blending understated elegance and timeless sophistication - in Matthew Jones' signature style... more