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News // 132 News by Emeis Deubel

‘Made to be prepared’ – the VICTORINOX brand campaign with stills by Lars BORGES c/o EMEIS DEUBEL for Publicis, Switzerland

VICTORINOX has further developed its brand positioning and is focusing entirely on being prepared in a new, global brand campaign. Whether pocket knives, luggage, kitchen knives, watches or fragrances: with products from VICTORINOX, you are always perfectly equipped for life’s everyday challenges.

Stills for the new campaign were shot by Lars BORGES c/o EMEIS DEUBEL, in a production by Stories AG Zurich.

Responsible at Publicis Zurich: Rob Hartmann (ECD), David Lübke (CD), Priska Meyer (Senior Art Director), David Voges (Senior Copywriter), Nico Yang (AD), Sandro Looser (Client Service Director), Irena Igić (Junior Account Manager). Responsible at Prodigious: Suzana Kovacevic (Integrated Producer / Head of Art Buying).
10.06.2024 show complete article


GOLDEN TOAST campaign with stills by Cecil ARP c/o EMEIS DEUBEL for Philipp und Keuntje

GOLDEN TOAST has made Philipp und Keuntje its new lead agency. The aim of the new campaign is to highlight the uniqueness of GOLDEN TOAST and increase brand awareness while enhancing the brand’s digital mix.

Cecil ARP c/o EMEIS DEUBEL photographed stills for the GOLDEN TOAST campaign that even delivered this summer’s hit song. “The reinterpreted track ‘Everyone loves the taste of Golden Toast‘ is a tribute to the brand’s roots and also a glimpse into the future, showing what modern moments of eating pleasure can look like,” says Felix Neuberger, Head of Marketing @ Golden Toast.

Further info is available on goldentoast.de/nanana plus more by CECIL ARP via EMEIS DEUBEL.
10.06.2024 show complete article


VITRA Spring campaign plus stills & interior for KIEFFER by Robert RIEGER c/o EMEIS DEUBEL

VITRA booked the skillset of Robert RIEGER c/o EMEIS DEUBEL for their Spring campaign.

Plus, Robert photographed for textiles atelier KIEFFER. The Italian superstar design studio Formafantasma has revealed its first work as CD for Kieffer, part of the Rubelli Group. Described as Rubelli’s ‘most experimental brand’, Kieffer’s new look focuses on raw materials and weaving techniques – used for crafting all textiles near Lake Como to create the ‘Untitled’ collection, which is inspired by the art world.
10.06.2024 show complete article