News // 502 News by Emeis Deubel
For the national brand campaign of Swiss insurance company CSS, photographer André Josselin travelled to Cape Town to shoot the campaign imagery alongside the TV commercial. The campaign was developed in collaboration with Zurich-based creative agency Sir Mary.
Under the claim "Believe in yourself. You are incredible.", the campaign puts the spotlight on human resilience - both physical and mental. Rather than relying on traditional insurance messaging, CSS chose an emotional, almost poetic visual and verbal language that deliberately distances itself from the conventions of the category.
With this new campaign, CSS continues to strengthen and evolve its brand communication. At its core are people who overcome challenges, navigate setbacks and discover their own inner strength. André Josselin's imagery supports this narrative through authentic moments and a natural visual approach that conveys closeness, trust and optimism. The campaign was produced by Stories AG, with post-production by Philip Wurzbach.
04.06.2026
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On January 1, 2026, the BMW ALPINA brand was officially re-established as an independent luxury automotive brand within the BMW Group. It now operates on a level with brands such as Rolls-Royce and BMW M. BMW ALPINA had previously developed successfully into an exclusive ultra-luxury brand in the automotive sector. After decades of close collaboration, it has now been fully integrated into the BMW Group.
Robert Rieger photographed the current stills campaign for the new BMW ALPINA brand.
The campaign highlights the brand's precise craftsmanship and masterful workmanship. It emphasizes the careful selection of high-quality upholstery materials for the vehicle interior, as well as the refined craftsmanship.
BMW ALPINA bridges the emotional gap between BMW's flagship models, such as the 7 Series, and the Rolls-Royce models. The brand thus positions itself directly as a high-end competitor to Mercedes-Maybach and Bentley.
As part of the realignment, the Vision BMW ALPINA concept car was presented at the Concorso d’Eleganza Villa d’Este as a preview of a large V8 luxury coupé. The first production models built entirely under the new management - such as a new Alpina B7 based on the facelifted 7 Series BMW - are already firmly planned.
Photographer Robert Rieger is represented by the Berlin agency EMEIS DEUBEL.
GoSee : bmw.de
03.06.2026
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Penny has partnered with the agency Saint Elmo's for the new brand platform "Real Joy." The familiar slogan "First stop, Penny." remains unchanged. The new direction focuses on authentic moments, approachability, and positive experiences in the everyday lives of real customers and employees.
The current campaign was photographed by André Josselin.
The launch campaign can be seen across various formats, including TV, online, social media, and out-of-home (OOH) advertising.
Saint Elmo's won the account within the Serviceplan Group following a major pitch, replacing its long-standing sister agency, Serviceplan Neo. The Saint Elmo's Group is one of the top 10 owner-managed advertising agencies in Germany and is also an integral part of the global Serviceplan Group.
Through the strategic realignment led by CEO Kathrin Jesse and CCO Matthias Harbeck, the agency has evolved from a "secondary brand" into an independent, innovation-driven creative agency.
PENNY is part of the REWE Group, operating as its independent discount retail division. While REWE operates as a traditional full-range supermarket, PENNY covers the discount food segment, thus ensuring the entire group a nationwide market presence across all price segments.
Photographer André Josselin is represented by the Berlin-based agency EMEIS DEUBEL.
03.06.2026
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