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featured by Tom Grammerstorf : TOM GRAMMERSTORF in charge of directing the new SCHOTT CERAN Luminoir™ commercial with dancers and CGI elements for SCHOTT AG and Shanghai.Berlin

For the client SCHOTT AG, TOM GRAMMERSTORF delivered his first directorial work for the product SCHOTT CERAN Luminoir™ in cooperation with the agency Shanghai.Berlin. We present you the director’s cut here on GoSee NEWS. Tom Grammerstorf : “Congrats go to the client bold enough to entrust me to not only realize the photo motifs but also direct the film.”

From the agency, the project was creatively supported by Dana Kreidt and Carsten Reinhardt. Consulting at Shanghai was in the hands of Nuria Bohnenblust Serra, and responsible from the client were Kathrin Becker and Dorothee Waloschek.

Besides several CGI elements, studio shoots also took place with professional dancers in Hamburg. DOP for the job was Timm Lange, who not only inspired the team but also turned out to be a perfect addition. The music was composed by Jan Eric Kohrs c/o Wunderkind Entertainment with styling by Julia Neubauer, plus production and casting by Akku Artproduktion. The result : different versions of the film along with social media snippets and a photo campaign.

The new SCHOTT CERAN Luminoir™ glass-ceramic brings bright, clear and true-color lighting solutions to cooktops. Developed in Germany, the glass-ceramic facilitates the production of cooktops with exceptional lighting design. Since SCHOTT CERAN® was introduced 50 years ago, black glass-ceramic has been established in the market as the standard material for induction and electric cooktops in modern kitchens worldwide. For its anniversary year, SCHOTT is presenting the next generation : CERAN Luminoir™. The new glass-ceramic is more translucent but still deep black thanks to a new formula. The classic elegant black appearance provides virtually endless possibilities in product and lighting design and unique advantages for leading household appliance manufacturers. For users, CERAN Luminoir™ offers cooking surfaces that are intuitive to operate and dynamic – providing visual support when connecting with other smart kitchen devices.

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03.11.2021 show complete article