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In his project ’The Book of Common Sense’, which he presents us here on GoSee, well-known photographer and director PHILIPP RATHMER explores the topics of ‘Respect’ and ‘Community’.
Philipp : “Common sense is a valuable asset in many aspects of life, and especially when it comes to matters of love, respect, social life, sharing, and wisdom. Love is one of the most powerful emotions, and a common sense approach to love can help us build strong and meaningful relationships with those around us. To love with common sense, we must be kind, respectful, and understanding of others. We should also be honest and open in our communication, and be aware of each other’s needs and boundaries. Respect is another important aspect of life.”
We wanted to know how he came up with the idea for the project. Philipp : “Well, mainly because I have the feeling that people are no longer using their common sense, or may even be losing it. Normal things actually like respect, social commitment and mutual cooperation don’t seem commonplace anymore. Everybody just asks Google or the iPhone instead of asking their own brain, or talking to each other, discussing things or asking questions. That’s why I wanted to create something that people could physically hold in their hands. Something that gets printer ink on their fingers when they browse through it. So I published it all as a printed newspaper.”
Philipp photographed with his team (styling: Lori Mybergh, hair & makeup: Teri Tomsett) at Clarke’s Book Shop in Cape Town. Posing for his camera were models Anouk, Camryn Göhre, Chloe Hirschmann, Matthew Burgess, Theo Ward, and Tian Brennicke – all c/o Kultmodels Cape Town. It was produced by Episode Media Prod.
If you are interested in ‘The Book of Common Sense’, all you have to do is get in touch with Philipp.
GoSee : philipprathmer.com
21.09.2023
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