In his usual powerful imagery – the spot for BMW’s The 4 campaign by Director UWE DUETTMANN stages the equally athletic and exhilarating BMW 4 Series with striking uber-catchy character. More emotion than a mere commercial, while purposely provocative, definitely independent and even a bit edgy – the spot skillfully plays with the brand attributes.

“The BMW 4 Series Coupé boasts unparalleled aesthetics, sporty dynamic performance and a premium interior. Its combination of standalone design and impressive agility generates an extraordinary aesthetic appeal.” says BMW.

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles, as well as the provider of premium financial and mobility services. The company has around 125,000 employees worldwide.

After more than two decades in the business, the portfolio of the highly decorated advertising and transportation specialist Uwe Duettmann reflects the highly productive and slightly crazy side of the advertising world in a positive sense. From raising an eyebrow or magically putting a smile on your face, to serious portraits and glossy car shots, or even bizarre scenarios – let Uwe take you with him on a big colorful journey – the story of which is far from over.

GoSee : bmw.de & duettmann.com
29.10.2022 show complete article

After what feels like a small eternity, we were delighted to see so many dear faces at UPDATE-22-BERLIN. A good 60 agencies were at the event, the UPDATE LIBRARY was up and running, and the GoSeeAWARDS winners were once again chosen. We would especially like to thank Kristina and Marion here for doing such a great job at the UPDATE Bar. 

We would also like to take a moment to thank BMW, KeKo, antoni, Zalando, Otto, Kolle Rebbe, Jung von Matt, Whale Amsterdam, Lloyd Schuhe, Scholz & Friends, Track, Looping Group, McCann, Calvin Klein, Heimat, Leo Burnett, Liebeskind Berlin, Publicis One Touch, Wunderman Thompson, WE LOVE Artbuying, C3 Creativ Code and Content, BBDO, Kemmler & Kemmler, Peter Hahn, thjnk, Kolle Rebbe, Theo Wormland, Muehlhausmoers, Zum Goldenen Hirschen, Non Food, Velocity McCann, … as well as the many art producers, art buyers, and direct clients.

We were particularly delighted in 2022 by the great number of international exhibitors that the event attracted. Sweden, Norway, Poland, France, Holland, Austria, the US, India, … It’s wonderful to see how far UPDATE and GoSee shine their light. We have made ourselves a promise to do everything in our power that it stays that way or shines even more brightly.

We have several beautiful impressions for you and a few quotes from exhibitors of UPDATE-22-BERLIN. We’ll see you in 2023.


“As always, extraordinarily professional and with meticulous attention to detail. We are extremely satisfied and very exhausted after what feels like six hours of speed dating.” Doro Göbels, CEO ROCKENFELLER & GÖBELS, Düsseldorf.

“I want to thank you again from the bottom of my heart for the very successful trade show. Great venue, good people, excellently organized. Of course, for Atau and me, a very special highlight was that he got the chance to work on the wall and not ‘only’ on canvas. Even more wonderful is that Frau Maaß was so happy with the result, she decided it can stay. How many 24-year-olds can say that their work adorns a wall at Humboldt Carré.” Eva Witt-Braedt, CEO ART ACT, agency for illustration, Munich.

“Hope you are well and had time to rest yesterday. I wanted to thank you and your team for the great trade show. I know how much work it implies. You guys nailed it!! I’m very happy and I’m looking forward to the next one.” Olivier Jezequel, LGA MANAGEMENT, Paris.

“We had a great day and met a lot of creatives. Thank you and see you next year.” Monique Grondijs, CEO MRS. ROBINSON, Amsterdam.

“What a pleasure to meet you all in person. You did a fantastic job, and we enjoyed every minute. We hope to see all of you in India. Do not hesitate to get in touch whenever you have any questions.” Harsha Sinha, Producer, ELEMENTS.ASIA, New Delhi.

“A gigantic THANK YOU for a brilliant UPDATE on Wednesday, many valuable and inspiring conversations in a world-class venue – we are still completely swept away and filled with inspiration from this wonderful day! Many thanks to you for this great event and for letting us be part of it!” Kathrin Schael, Sales Director Germany EyeEm Mobile GmbH.

“We love GoSee, we love UPDATE, we love you. Great job guys, we will be back.” Brianna Burt, Marketing & Comms Manager, LS PRODUCTIONS, GB.

“Truly a wonderful event with great visitors. Thank you very much. We felt very much at home.” Kozva Rigaud, CEO SHOTVIEW, Berlin.

“We spent the whole day at UPDATE and met very many creative artists and exciting exhibitors from Paris, Warsaw, Amsterdam and Germany. We really liked the spirit of the salon. We are coming again next year.” Fabio Olivotti, Head of Content, Digital and Editorial Marketing BMW, Munich.

“Thank you for this great UPDATE. The exhibitors were very inspiring again and the venue provided the perfect setting.” Ingo Brack Head of Marketing & Creative Services & Media Creative Services ESCADA, Munich.

“This was our first UPDATE in Berlin – we had a great time and saw a lot of inspiring talents.” Dennis van Weerdenburg, Director Creative Operations & Production, and Marielle Budwilowitz, Senior Manager Creative Operations and Production CALVIN KLEIN, Amsterdam.


GoSee : UPDATE-23-BERLIN & photos : Rolf Scheider
02.06.2022 show complete article