"Lisbon's hills were the ultimate testing ground. A fantastic project for Puma Running, shooting some of the latest additions to the NITRO family: the Deviate and ForeverRun. A huge thank you to the whole team at Puma and our brilliant crew for keeping the energy high from start to finish!" FALCA, production company, Barcelona.

We have the motifs from photographer Elliott Willcox for you on gosee.news.

Elliott is represented by the agency MAKING PICTURES.


TEAM
Global Creative Director Brand Marketing: Andy Alvarez
Senior Art Director: Brittany Bianchi
Art Director: Ben Weingart
Senior Manager Global Run/Train Integrated Marketing: Sean Cornell
Manager Global Run Marketing: Kate Johnson
Lifestyle Trade Marketing Manager: Anna Rothman
Teamhead Content Producer: Minnie Tran
Senior Content Producer: Brenna Bourie
Photographer: Elliott Willcox
Photo Assistant: Jared Price
Videographer: Samuel White
Focus Puller: Alex Rawson
Executive Producer: Ignasi Vargas
Producer: Bruno Gil
Prodution Manager: João Rodrigues
Production Manager: Andrea Gilirribo
Production Manager: Niall Gallagher
Location Manager: Diogo Candeias
1st Local AD: Vasco Sança
Driver: Teresa Mata
Driver: Antonio Horta
Driver: Vitor Serra
Driver: Margarida Marques
Scouting: José Aragão
Light Assistant: Hugo Silva
DIGI: Pep Bestard
1st AC: Alex Rawson
2nd AC: Fabio Guerreiro
Data Wrangler: Tiago Nobrega
Gaffer: Pedro Nair
Wardrobe Stylist: Paloma Faba
Wardrobe assistant: Maria Falé
Makeup/Hair: Inês Malaquias

 
14.04.2026 show complete article

"Capturing the essence of Simple Skincare. Shot in Barcelona, ​​we stripped back the visuals to find a cleaner look. We highlighted the texture to create a result that feels fresh, sophisticated, and beautifully Simple." FALCA, Barcelona. The commercial was directed by Audrey Ellis Fox.

The film’s craftsmanship is evident in its cinematography and shifting rhythm, moving between energetic moments and quieter pauses where light and skin are allowed to breathe. This change of pace reflects the unpredictability of a British summer while always feeling natural. The primary aim was to entertain, while also offering a subtle reminder of the importance of daily sun protection.

Simple Skincare, founded in 1960 by the Albion Group, is a British skincare brand specializing in products for sensitive skin. The brand's philosophy is to use only essential and gentle ingredients, avoiding artificial perfumes, dyes, and harsh chemicals. After several owners (including Smith & Nephew and Duke Street Capital), the brand was acquired by Unilever in 2010.

GoSee : simple.co.uk


TEAM
Simple: Samantha NG, Lucie Labranch, Lorraine Warner
AKQA London: Lucy Soares, Mimmi McKenzie, Chloe Tabarie, Sasha Bgatova, Fouad Hammoud, Chloe Pereboom
Director: Audrey Ellis Fox
With: Thùy-Trinh, Emma Kappen, Sako Tsotsoria & Ivon zito
Director & DOP Modular Shots: Diana Borinato
DP: Lluís Martí
Producer: Cabell Hopkins
Photographer: Wilde Leeor
Photo Assistant: Liam Aylott
Local Producer: Noemí March
Producer Assistant: Vicenç Benet
Production Manager: Andrea Gilrribó
Prod. Coordinator: Luna Ausina
PA / Stills & Product Coordinator: Lluis Gelpí
Client Driver: Ivan Dominguez
Agency Driver: Carlos Lafargue
Director’s Driver: Jaume Bosch
Location Manager: Marc Lafuente
Location Assistant: Júlia Ayala
Blocker Coordinator: Susagna Gallen
Unit Manager: Victor Macià
1st AD: Pedro Outon
2nd AD: Sebas Mandilego
3rd AD: Claudia Puig
1st AC: Alex Gonzalez
2nd AC: Raul Caso
VTR: Pere Estupinyà
DIT: Miriam Lazaro
1st AC Product Unit: Toni Rodriguez
Steadycam Op.: Mirko Zlatar
Steadycam Op.: Nico Lasarte
BTS Video & Photo: Manel Serrat
Key Grip: Alex Moregó
Gaffer: Edu Bonilla
Art Director: Nicole Sagués
Art Assistant: Olivia Amsler
Props Buyer: Bruna Zidiotti
Stand By Props & Truck Driver: Tomas Costoya
Product person: Pau Arregui
FX Coordinator: Facundo Acosta
Stylist: Ana Murillas
Make Up Artist: Andrea Trenado

 
10.04.2026 show complete article

"A few weeks ago, on an unusually cloudy day in Barcelona, we kicked off one of our Puma productions. This wasn’t the slick, high-gloss football of the big leagues, this was community football. The pitch where real people play.

Led by Alex Elms on creative direction, the project aimed to capture this raw energy for the new Pumafootball Collection. With a documentary eye and patient focus, Max Galys and Sharon Lopez moved through the sets and scenes, capturing authentic moments and the real vibe of competition.

The models were fantastic, and the whole crew made it all happen. A big, heartfelt thank you. We loved how this one turned out."  FALCA, Barcelona


TEAM
PUMA TEAM
Samuel Moir
Alex Elms
Ciaran Summers
Noemi Mirra
Photographers: Max Galys & Sharon Lopez
Max 1st Photo Assis: Valentin Kux
Max 2nd Photo Assis: Arkaitz Olarra
Max DigiOp: Tom Griffith
Sharon 1st Photo Assis: Gabriel Rodrigues
Sharon DigiOp: Marta Vazquez

Producer: Ignasi Vargas
Production Manager: Niall Gallagher
Production Coordinator: Maria Badia
Location Manager: Aleix Marin
Unit Manager: Aitor Huguet
Runner/PA: Hichem Boumedol
Runner/PA: Anna Camps

Choreographer: Ryan Lee
Makeup: Itziar Nzang
Stylist: Paloma Faba

Featuring: Max Schonhofer, Angelica Makuba, Enrike Barry, Aroney González, Carola García & Koshey Murtra

 
08.04.2026 show complete article