The Bottega Veneta Fall/Winter 2024 campaign, photographed by Alec Soth, is a fusion of creativity and artistic expression. After Alec Soth already worked with the brand for the spring/summer 2024 campaign and accompanied creative director Matthieu Blazy to Tokyo, this time the creative partnership continued in the arid landscapes of Utah and Nevada. Blazy incorporated his desert inspirations into the design, which gave the images a unique, mystical quality.
The campaign captures not only the beauty and craftsmanship of the Bottega Veneta collection, but also the deep connection between the creative director and the photographer, who together tell a visual story that goes beyond the ordinary.
Alec Soth, a renowned American photographer, is known for his poetic and often melancholic series of images that capture everyday life and the quiet beauty in unusual moments. His work includes photographic travel and “on the road” images in the documentary style tradition of Walker Evans, Robert Frank and Stephen Shore. He has had over 50 solo exhibitions and published 24 books, including Sleeping by the Mississippi (2004), Songbook (2015), I Know How Furiously Your Heart is Beating (2019), and A Pound of Pictures (2022).
The campaign captures not only the beauty and craftsmanship of the Bottega Veneta collection, but also the deep connection between the creative director and the photographer, who together tell a visual story that goes beyond the ordinary.
Alec Soth, a renowned American photographer, is known for his poetic and often melancholic series of images that capture everyday life and the quiet beauty in unusual moments. His work includes photographic travel and “on the road” images in the documentary style tradition of Walker Evans, Robert Frank and Stephen Shore. He has had over 50 solo exhibitions and published 24 books, including Sleeping by the Mississippi (2004), Songbook (2015), I Know How Furiously Your Heart is Beating (2019), and A Pound of Pictures (2022).
