News // 18 News by FIXIP
For their latest project with Chevrolet, Studio Fixip took on the challenge of merging the bold, vibrant style of photographer Chris Delorenzo with the brand’s well-defined visual identity. The result? A striking series of images that seamlessly balance artistic expression and commercial guidelines.
Shot in Seattle, the project required adaptability to unpredictable weather—shifting from clear skies to overcast conditions. The team skillfully maintained visual consistency across various settings, from rugged off-road landscapes to sleek urban environments. To achieve the perfect look, Fixip also integrated CGI enhancements, blending real photography with digital artistry in post-production.
The outcome is a visually cohesive campaign that showcases Fixip’s expertise in color grading, compositing, and CGI, proving once again their ability to craft powerful, immersive imagery that bridges creativity and brand storytelling.
More at fixip.today
24.03.2025
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FIXIP STUDIO is redefining automotive campaigns by leveraging cutting-edge technologies like Unreal Engine to create ultra-realistic, fully customizable virtual environments. Say goodbye to budget and logistical constraints—brands can now shoot in unique settings without physical or weather-related limitations.
At the FIXIP LAB, every texture and detail is meticulously crafted to ensure total immersion. This approach speeds up production while offering unmatched creative flexibility.
With these tools, agencies can experiment with different angles, lighting, and staging in real time, optimizing the creative process. This responsiveness allows for precise adjustments to meet client expectations while maintaining exceptional visual quality.
GoSee : fixip.today
20.02.2025
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FIXIP Studio and photographer Caleb Kuhl recently worked on the new TOYOTA HIGHLANDER HYBRID Limited 25th Edition. T The shoot took place in the north of San Francisco, near Mendocino. There, the team was greeted with stunning landscapes but also faced challenging weather conditions, including gray skies and occasional fog. On set, FIXIP's CGI & Postproduction team was able to quickly adapt and make the necessary adjustments during post-production.
The main focus during post-production was to replace the dull sky with a vibrant blue, enhance the car's bodywork, and recreate natural lighting as if the photos had been taken in bright sunlight. The team also paid meticulous attention to the backgrounds and the car’s finish to bring the images to life, all while staying true to the aesthetic Toyota was seeking.
The project concluded with a series of dynamic and impactful images, and the FIXIP team is especially proud of the final result.
CREDITS
Client: TOYOTA
Photography/Director - Caleb Kuhl
CD - Christiana Waldal
Agency Producer - Dito Prado
Producer - Michele Fleury / Cypress Peak Productions
Retouching - FIXIP
Styling - Alvin Stillwell
Props - Kristina Kitchen
21.11.2024
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