Photographer MICHAEL HANISCH was on the road in the Austrian Alps together with the agency M&C Saatchi to stage the legendary Chronograph 1 with Ferdi Porsche. At an altitude of 2000 meters, the team set out early in the morning to catch the first rays of sun in the mountains.
Manufactured at Porsche Design’s own watchmaking facility, the chronograph is reminiscent of the unique, pure design of the all-black timepiece from 1972. Following in the footsteps of its revolutionary predecessor, the chronograph catches the eye with its matte black dial. The crown, clasp and dial bear the Porsche Design logo of today while the sapphire-crystal case back reveals the iconic Porsche Design winding rotor. The double-sided, seven-layer anti-reflective and scratch-resistant sapphire-crystal glass with hard coating ensures optimal readability. The tachymeter and date display bears the current Porsche Design lettering while the minute hand features the unmistakable rectangular shape of the original baton hands, updated with a pointed tip for the most precise indication on the surrounding minute dial. Diameter: 30.00 mm. Water-resistant up to 10 bar (dynamic).
Photographed besides the different product models were also various Porsche vehicles. From the brand-new electric Porsche Taycan, to the streamlined Porsche 911/964 or even the 550 Spyder race car (from the 1950s) – a number of fascinating automobiles were part of it.
To go with the atmospheric photos shot in the Alpine landscape, a short image film was produced in parallel. The Creative Director responsible was Gabriel Mesquita, and styling was taken care of by Daniela Pörner with hair, makeup & grooming by Sabine Högerl. Post production and grading came from vividgrey.
Michael is a photographer and director from Berlin. He studied Photo Design at Lette-Verein in Berlin and graduated in 2009. Ever since, he has been busy photographing in all corners of the globe, collaborating with his creative peers – creating imagery for local and international brands alike.
GoSee : porsche-design.com & michaelhanisch.com
The creative duo from WE! shoot it c/o Kelly Kellerhoff, aka Michael Compensis & Thomas von Salomon, once again had the pleasure of staging the AIWAYS U5 on commission for Frankfurt-based agency Herren der Schöpfung (part of the Liganova Group). The brief this time once more was to show an entirely new side of the modern electric SUV. To do so, the two photographers scouted the perfect location in Austria’s Vorarlberg region for their spread named ‘RED’!
“When we saw the location for the first time online, we were immediately blown away, and when we scouted it during the location check in Austria, we realized that it was even much cooler in real life,” Michael tells GoSee. “The perfect match of location and vehicle was rounded off by a good model cast and ideal styling.” For the campaign, the two photographers chose stylist Sabine Holderer again. Model Daniel came via Instyle from Berlin.
The result is a perfect balancing act between transportation and fashion / people photography.
PATRIK JOHÄLL c/o B&A REPS GERMANY staged the MAZDA CX-60 with modern flair for the campaign produced by Akkurat Studios. The agency was Scholz & Friends Vienna with creatives Marin Zumbulev, Theresa Kerschner and Julia Fölser. Post was taken care of by GoSee Member SUPERSTUDIO (production by AKKURAT.TV & Ilse Johanne Pfeiffer & Sascha Rauscher of Rockenfeller&Göbels).
Embracing the claim ‘Crafted in Japan’, the agency developed and produced the Europe-wide launch campaign for MAZDA’s new flagship. With the MAZDA CX-60, Mazda is expanding its crossover portfolio in Europe – while also celebrating several premieres: The new model is the first Mazda in Europe with a plug-in hybrid transmission and is optionally available with a newly developed six-cylinder in-line diesel engine.
“‘Crafted in Japan’ is just as big a step forward communication-wise as the Mazda CX-60 plug-in hybrid is for drivers. The message and how the vehicle is staged underscore what have always been the hallmarks of Mazda : The combination of Japanese craftsmanship, premium driving experience and innovative technologies. Precisely this is reflected in the Europe-wide launch campaign,” Alexander Hofmann, Executive Creative Director of Scholz & Friends Vienna tells the press.