News // 2 News by Folkstudion
Photographer and director KRISTOFER SAMUELSSON c/o ROCKENFELLER & GÖBELS presents you the latest campaign for ADASTRA by ELITE on GoSee.News, which was realized in cooperation with Folkstudion. The Italian signature hotel, located south of Stockholm, is an experience in itself and is unparalleled with regard to the food, relaxing ambiance and entertainment is has to offer – all inspired by the Mediterranean.
Folkstudion : “Ad Astra by Elite. A fresh destination in Sweden, drawing inspiration from the vivid Riviera and Italy’s bella vita. We came up with the slogan ‘Experience the Riviera 28 minutes south of Stockholm’ – and it is now an integral part of all their brand communication. The concept itself, rolled out through a series of campaigns and actions, is aimed at both businesses and consumers, and involves brand visuals, a campaign film, marketing material, brand videos for B2B, etcetera. The list is long, and the work continues for this stunning luxury destination.”
ELITE.se : “Ad Astra by Elite is an Italian signature hotel with a premium approach located in beautiful Snäckviken south of Stockholm. An experience where the destination is the journey. The hotel has handpicked some of the absolute best gems of the Mediterranean Sea when it comes to food, relaxation and entertainment. Everything from Italian restaurants, fantastic accommodation, and activities such as cinema and pétanque.”
The Elite Hotel chain consists of around forty quality hotels from Malmö in the south to Kiruna in the north : “Our hotels can usually be found in unique and carefully renovated buildings where each hotel has its own history and character. Our ambition is to combine a classic style with modern trends and create a memorable hotel stay. Staying at Elite Hotels should be something more than just staying in a hotel. We want to provide a complete experience with a sense of tradition, quality and flair.”
And this is how it all began : “… at the end of the 1950s, the Stockholm Student Union came up with an exciting business idea. The idea was to offer empty student rooms as hotel rooms during the summer, and needless to say, it became a success. The organization was run as a foundation until 1980, when it was transformed into a corporation, SSRS Holding AB, with Bicky Chakraborty at the helm. Three years later, the prestigious Hotel Savoy in Malmö was acquired, and the journey towards today’s quality profile began. Since 1991, the organization has been run under the name Elite Hotels of Sweden.”
GoSee : elite.se & fotografenagentur.de
CREDITS
Client - Elite Hotels
Brand Concept - Folksiness
Director - Kristofer Samuelsson
Creative Director - Daniel Lindlöf
Producer - Sarah Thorén
DP - Elias Bergkvist
1st AC - Max Dewoon
Photographer - Kristofer Samuelsson
Photographer - Anton Enerlöv
Editor - Emanuel Danneman
Colorist - Daniel Lindlöf
Sound mixer - Tobias Kampe Flygare
Stylist - Csilla Vincefi Nee
MUA - Elva Ahlbin
Gaffer - Emilian Frants Jenrich
Assistant - Julia Dansarie
AD - Jonas Hellström
Copywriter 1 - Christer Garell
Copywriter 2 - Mimmi Kloow
21.06.2023
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Kristofer SAMUELSSON is the latest NEW entry at representation ROCKENFELLER & GÖBELS. The creative skillfully navigates between photography, directing commercials and his role as creative director. Having worked as a photographer for fifteen years, he is the co-founder of Folkstudion, a one-stop creative house based in Stockholm specialized in visual content.
“Kristofer’s visual style could be attributed to his Nordic roots; clean and restrained, somewhere between polished and realistic – often with warmth. A colorful, yet filmic look, aiming at where life happens. The style itself fits brands that seek visual confidence, highlighting the human perspective, focusing on the experience rather than the product, and on evolving their business with a more sustainable message.” says ROCKENFELLER & GÖBELS, who present three new projects by the creative here on GoSee.News.
Kristofer SAMUELSSON photographed for Henkel Adhesive Technology, specialist for adhesives, sealants and functional coatings : “The German company Henkel Adhesive Technologies approached Folkstudion with a brand identity project to craft and roll out a new visual expression. Which we did. Hundreds of sketches and lots of ideas and image productions in both Sweden and Germany resulted in Henkel’s updated brand guidelines and a first batch of images. We focused on adding a fresh but recognizable look, full of warm and colorful real-life moments, appealing to both businesses and consumers alike.” says Kristofer Samuelsson.
Kristofer was also on the job for The Wood Hotel by Elite : “Folkstudion was approached to develop a brand expression and produce video and images for The Wood Hotel by Elite, one of the world’s tallest wooden structures. Taking our cue from the idea that the hotel brings people and nature together, we crafted the concept ‘In close collaboration with nature’ to place the hotel in its appropriate habitat. And not only did the campaign capture its unique position, it also allowed us to communicate everything from individual experiences and products down to the actual properties and scent of the wood. We were also responsible for The Wood Hotel’s social media channels, aiming to give visitors a feel for one of Northern Sweden’s best hotel experiences.” he tells us.
And last but not least, his job for MERCEDES-BENZ : “The idea behind the campaign was to let potential customers use the brand-new EV EQC 400 for a day, take it to their favorite spot and do something they really enjoy. Between June and August, as many as four hundred people had the car delivered to their door for a day-long test drive. Folkstudion was involved in crafting the concept, as well as in pre-production, production and post-production.”
GoSee : fotografenagentur.de
15.01.2023
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