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News // 18 News by FRANK LÜBKE

‘All In’ – SPIELBANKEN BAYERN launches a new image campaign, photographed by FRANK LÜBKE

SPIELBANKEN BAYERN is kicking off a new image campaign – staged by FRANK LÜBKE. With this large-scale campaign, Spielbanken Bayern is advertising its new casinos in the Free State and putting their unique spectrum of entertainment – from stage performances to a bar, restaurant and, of course, casinos – front and center. The campaign was conceived and realized by advertising agency FJR from Munich.

The photo shoot and filming took place in the noble ambiance of the Spielbank Bad Kissingen casino under the direction of Munich-based celebrity and advertising photographer Frank Lübke. For which he used what is referred to as the macro lens technology to produce the detail shots of big games such as roulette or poker never before seen is this form.

“The nine casinos of the Free State of Bavaria whisk guests away to unique worlds all about entertainment, thrilling experiences and, of course, a bit of luck. Our houses offer unmistakable event character. From culture to shows, culinary art, the thrill of the moment or creating happy memories – our casinos fascinate their visitors in various different ways.” says SPIELBANKEN BAYERN.

The advertising mix includes a state-wide poster and billboard campaign, radio and movie ads as well as an intensive playout across social media.

Spielbanken Bayern is a public company of the Free State of Bavaria and belongs to the state lottery administration in Bavaria. Services offered include all common means of gambling permitted in Germany. In contrast to commercial casinos, Spielbanken is permitted to offer one big game. This can be American roulette (in some cases French roulette), black jack and poker. 

GoSee : spielbanken-bayern.defrank-luebke-photography.com

Spielbanken Bayern Josef Müller (VP State Lottery and Casino Administration)
Claudia Böhm (Spielbanken Bayern)
Oliver Fisch (Marketing & Communication)
Madeleine Wannemüller (Marketing)
Advertising Agency FJR Thomas Junghanns (MD Consulting & Strategy)
Frederick Denk (CD Creation)
Kirsten Keß (Senior Account Manager)
Max Nossek (Art Director)
Jobst Hiersemenzel (Budget Director)

28.06.2022 show complete article


FRANK LÜBKE photographs the PHILLY & PHILL ‘Faith for Fantasy’ perfume campaign at Hotel Palace in Munich

FRANK LÜBKE photographed for the new campaign of PHILLY & PHILL perfume. The name of the new fragrance in the Philly & Phill family is ‘Faith for Fantasy’, and it is a unisex scent. The shoot took place at Hotel Palace in Munich (styling: Trang Cao, model: Sarah Meier, Jesse Osterrieder). The first campaign motif was presented at the trade fair ESXENCE 2022 in Milan. ESXENCE is a trade show for the luxury perfume and cosmetics industry.

15.06.2022 show complete article


Fresh breeze for the new men’s vest season – FRANK LÜBKE photographs the DORNSCHILD Spring/Summer 2022 collection

The new DORNSCHILD Men’s Vests Spring/Summer 2022 collection is now in stores. The latest campaign was photographed by FRANK LÜBKE in the Rambeck boatyard on Lake Starnberg. Founded in 1883, the beautiful location Rambeck stands for 130 years of boatyard history and 130 years of water sports.

The Munich-based design workshop DORNSCHILD, founded in 2013 by Jörn Boysen and Michael Ostermayer, created a genre themed upon the vest, showing it in a new light that is both modern yet timeless, and by doing so, has reinvented the vest for the men’s fashion world. Hardly any other garment for gentlemen can be warn and combined in so many ways, while creating a formally dressed and form-fitting look in no time at all.

GoSee : dornschild.comfrank-luebke-photography.com
20.04.2022 show complete article