Commissioned to create a library of stills & videos for International and U.S. advertising and marketing of the luxurious, newly opening AVA Resort in Cancun, Mexico.
“We wanted to highlight a lively, diverse group rather than a perfectly posed, exclusive model lineup.”

Scouting & Vision: We took an in-depth look at the sweeping, luxurious resort, exploring every corner—even through ongoing construction. Despite the concrete and stone surfaces, polished tile floors, and vast hallways, the place radiated warmth, thanks to the gracious staff and their attention to detail. We began with a detailed creative brief, reference images, and scout photos. We knew precisely how to convey AVA Resort’s unique energy.

Our producer helped orchestrate every facet of this multi-day scout and shoot—from navigating carnet paperwork for all our gear and seven duffels of wardrobe, to negotiating and casting talent, booking flights, and coordinating both local and traveling crew. Scheduling the... more