Blog: "Volvo: The E.V.A. Initiative" - directed by Laerke Herthoni for Forsman & Bodenfors, produced by Goodbye Kansas Studios

by Petra Monheim // 2 Files //  

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Directed by renowned Swedish director Laerke Herthoni, this Volvo commercial highlights the fact that the car industry traditionally has based its’ safety research on male crash tests dummies. Now Volvo release more than 40 years of safety research to the entire auto industry – to make cars safer for everyone. Not just the average male. Goodbye Kansas married Herthoni’s creative vision with the skills of our Motion Capture team in Uppsala and digital artists in Stockholm, producing a both beautiful and important commercial – a car commercial without a single car in it.

Client: Volvo
Agency: Forsman & Bodenfors
Director New Land: Laerke Herthoni
Producer New Land: Joel Rostmark
DOP: Rasmus Videbaek
MOVIE // "Volvo: The E.V.A. Initiative" - commercial directed by Laerke Herthoni/New Land, Agency: Forsman & Bodenfors, Produced by Goodbye Kansas Studios. // CREDITS
IMAGE // "Volvo: The E.V.A. Initiative" - commercial directed by Laerke Herthoni/New Land, Agency: Forsman & Bodenfors, Produced by Goodbye Kansas Studios.
 
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