featured by He & Me :

HE & ME stage the new Audi RS5 models for thjnk Hamburg – shot in Iceland and in the studio

For Audi, HE & ME created the campaign visuals for the new RS5 models – a production that visually and logistically moved between two very different worlds: the rugged landscapes of Iceland and a studio in Hamburg.

Together with the team at thjnk Hamburg (Rika, Myranda, Laura, Roman, Jan and Ihno), the creative team developed the visual language for the campaign. The atmospheric backplates as well as the models were photographed on location in Iceland – surrounded by dramatic volcanic landscapes, mist, wind and temperatures well below freezing. The production was supported by Pegasus Productions (Styling by Sophia Costima, Hair & Make-up by Katja Maasen).

The cars themselves were photographed later in Hamburg using Gybow technology in the studio, allowing for precise vehicle photography under controlled conditions.

Production logic at its finest: while the team was freezing on location in Iceland, they later found themselves standing in a dark studio in Hamburg – while outside the city was enjoying perfect summer weather.

 
16.03.2026 show complete article

featured by UPFRONT Photo & Film GmbH :

How it should look... - Simon Puschmann and Gybow showcase the Genesis G70 Prestige Graphite for Innocean USA on gosee.news

For the Genesis G70 Prestige Graphite, photographer Simon Puschmann, together with his team and Innocean USA, developed a unique environment - ​​and meticulously recreated it in the studio. Fascinating 2026: When the right location isn't available, you create your own and define the parameters yourself.

Using a real vehicle as a clear foundation and a precisely controlled lighting setup by GYBOW, a minimalist, graphic visual world emerged. Edges of light, surfaces, and contrasts structure the image and highlight the design, materiality, and lines of the G70.

We're also featuring behind-the-scenes footage of the campaign here on gosee.news.

Simon Puschmann is represented by the Hamburg-based agency UPFRONT.

TEAM - Client: Genesis USA | Agency: Innocean USA | CD: David Mesfin | ACD: Can Kadioglu | Executive Content Producer: Carmen Lam | GYBOW: Arne Weiss, HP Schröder | AI Designer: Sebastian Wessel | Retouching: Nicola Cafantaris | Produced by: Sherwin Taghdiri, John Morgan | BTS Camera & Sound: Melissa Castro | BTS Film Edit & Grading: Tobias Beul | Music & Sound Design: Tom Puschmann

 
04.03.2026 show complete article

featured by Jeff Ludes :

Together, let's drive - Jeff Ludes photographed again in Mexico City, this time creating a video in addition to the CHEVROLET Captiva campaign images

Jeff Ludes has just wrapped another shoot for Chevrolet in Mexico City—another great project that once again utilized Gybow!

The star of the show was the 2026 Chevrolet Captiva Plug-In Hybrid (PHEV). This model made its world premiere in Mexico at the end of 2025 and is part of Chevrolet's efforts to offer more electrified vehicles in international markets such as the Middle East and Latin America.

The team first spent several days on location filming backgrounds, HDRIs, and the actors. They then transported the top-secret vehicle to a studio in Mexico City where the Gybow system was already set up and ready to go.

Over the following days, Jeff filmed the vehicle while Gybow circled above, capturing every detail of the surroundings. Back in Los Angeles, Jeff personally assembled the individual elements, ensuring that post-production went as smoothly as expected.

Jeff also had the opportunity to film the video for the Captiva, together with cameraman Mateo Londono. They found an excellent (and completely private) location where they could film every angle and every detail of the vehicle. Watch the video for you on gosee.news.

 
05.02.2026 show complete article