News // 33 News by He & Me
For Audi, HE & ME created the campaign visuals for the new RS5 models – a production that visually and logistically moved between two very different worlds: the rugged landscapes of Iceland and a studio in Hamburg.
Together with the team at thjnk Hamburg (Rika, Myranda, Laura, Roman, Jan and Ihno), the creative team developed the visual language for the campaign. The atmospheric backplates as well as the models were photographed on location in Iceland – surrounded by dramatic volcanic landscapes, mist, wind and temperatures well below freezing. The production was supported by Pegasus Productions (Styling by Sophia Costima, Hair & Make-up by Katja Maasen).
The cars themselves were photographed later in Hamburg using Gybow technology in the studio, allowing for precise vehicle photography under controlled conditions.
Production logic at its finest: while the team was freezing on location in Iceland, they later found themselves standing in a dark studio in Hamburg – while outside the city was enjoying perfect summer weather.
16.03.2026
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The transportation dream team HE & ME had the opportunity to photograph the Prestige Black special edition models for the South Korean luxury car brand GENESIS in Los Angeles in July 2025. They were commissioned by the agency Innocean.
"Despite the wonderful weather, we were working in an incredible location and created a rather dark visual concept," says Yona Heckl, photographer at HE & ME. The images have a cinematic feel, exuding understated luxury, a sense of security, and a feeling of spaciousness.
And rightly so: The Genesis GV80 is the first SUV from the luxury brand Genesis, distinguished by its generous interior, exceptional comfort, and comprehensive safety assistance systems. The GV80 subsequently received the Euro NCAP five-star safety rating.
A five-star safety rating from Euro NCAP signifies that a vehicle demonstrates outstanding overall performance in terms of crash protection and collision avoidance technology.
David Mesfin was the creative director, and Can Kadioglu was the art director. Carman Lam served as art producer. Production was handled by JB5 Productions, specifically John Babor and his production crew: Joseph, Christin, and Jared.
Styling was done by Yael Gitai, and hair and makeup by Josephine Wissenberg. Assistants included Felix Schöpper, Steph Venter, and Jack Rigollet. Tommy Szewczuk provided the final touches in post-production.
GoSee : genesis.com
04.12.2025
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'Exclusive Olive Neo color, historically inspired decorative graphics, and the legendary Pascha pattern in the interior: Porsche presents the 911 Spirit 70 at the Shanghai Auto Show. This convertible, limited to 1,500 units, embodies the essence of the 1970s and early 1980s.' PORSCHE.
The 70s represent pure joie de vivre like no other decade. So it was only logical that the theme for the shoot was also based on this glamorous, hedonistic, and auspicious era. HE & ME photographed the car for the campaign on behalf of the agency Grabarz & Partner in Lisbon, Portugal.
"We worked on set in parallel with Roman Copolla, who directed the film for the 911 Spirit 70," the photographer duo HE & ME told gosee.news. Roman Coppola is the brother of director Sofia Coppola and the son of Hollywood director Francis Ford Coppola.
Created as part of the Heritage Design strategy, this collector's item is already the third 911 model in which Porsche revives an era using iconic design elements from earlier vehicles.
"From a design perspective, the Heritage Design models occupy a special position within our product strategy. They visualize what makes the Porsche brand so special. The design of each of our vehicles draws on history. The limited-edition vehicles in the Heritage Design series go a step further. They demonstrate how we reinterpret historical design elements in a state-of-the-art sports car." Michael Mauer, Head of Style at Porsche.
The sports car manufacturer intends to further expand its customization options: Porsche already offers more than 1,000 Porsche Exclusive Manufaktur options. Over the past five years, the average sales per vehicle with Porsche Exclusive Manufaktur options has doubled. In order to fulfill even more individual customer dreams in the future, the capacity of the Exclusive Manufaktur is to be significantly expanded in the future.
08.09.2025
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