Linda Schaeffler is a photographer, art directrice and DOP from Berlin with a focus on sustainability, female energy, futurism & transformation : “For me, design means finding answers to the questions of our time. As an art director, I conceive and communicate ideas, and as a photographer & DOP, I give them a visual expression.” 

How openly the creative approaches the topic of AI is demonstrated in her elaborately detailed series, for which she received by far the most votes at the GoSeeAWARDS and thus won Gold.

“‘How to manage the impossible – AI vs human imagination’ – Will we grow up in a world with AI? How does it change our perception and our creative work as photographers and creatives? As we continue to live and evolve in this world, we must confront the reality that our future is uncertain, and that our relationship with AI will play a significant role in shaping that future.

We must also come to terms with the fact that the world we inherit will be shaped by the choices we make today, and that we must make wise decisions about how to integrate AI into our lives in a way that serves the greater good. This is the challenge of humanity in the age of post-humanism, where the lines between human and machine are becoming increasingly blurred. It is up to us to ensure that AI is developed and deployed in ways that are ethical, responsible, and ultimately beneficial for all of us.” Linda Schaeffler.

Sustainability and female energy are not only something you’ll find on Linda’s homepage but are a recurring theme throughout all of her work. The avowed team player designs visual worlds for companies such as Douglas, Adobe, Und Gretel, Sloggi, The Female Company or Femtasy – all quite happily and with conviction together with real people and genuine forms.

GoSee : lindaschaeffler.com & herspective.de/LINDA-SCHAEFFLER & GoSeeAWARDS.com
29.05.2023 show complete article

It’s time : Exhibitors from around the world are on their way to Berlin. From South Africa and Los Angeles, from Mexico and Stockholm, from Warsaw and Paris, from London and Vienna, … Suitcases are being packed everywhere, artwork is being loaded onto computers, giveaways tucked away. We know what we’re talking about – we’re doing the same. The excitement is growing, the anticipation is great.

A little reminder : online registration closes on Tuesday. If you decide to come at the spur of the moment and your business card says AD, CD, client or marketing, art producing or art buying on it – then you can stop by our UPDATE spontaneously.

Awaiting creative visitors are a good 60 agencies. We hope to see you all in Berlin.


UPDATE . 25 May, 2023 . Hotel Telegraphenamt . Doors open at 12 noon . UPDATE.Salon
22.05.2023 show complete article

GoSee is delighted to welcome new entry HERSPECTIVE, a collective of professional photographers from the areas of advertising, editorial and art. Together, they fight for greater visibility and equality in the German market. Photographers and other stakeholders from creative professions are uniting to make the industry more feminine. Through lively exchange in a close-knit network, coaching, workshops, portfolio reviews and curated exhibitions. United, they strive to make photography more just and create a new world with equal rights and equal treatment.

HERSPECTIVE goes GoSee – herspective goes Update.

“We are Herspective, and we have come together as a group so that we can be stronger, louder and more visible. That’s how the Herspective Collective was formed. Together, we want to make sure we are seen, booked and honored more. At UPDATE BERLIN, we want to see you, as always, but still in a completely different way. Last year, we danced at the party together, and this year, we’ll present portfolios full of inspiration, creativity and female empowerment.

Feel free to contact us for a personal appointment or just drop by for a chat. We’re excited to hear your stories! Your Herspective Team.”
11.05.2023 show complete article