With the world premiere of the all-electric PORSCHE MACAN in Singapore, Porsche has launched one of the biggest product campaigns in the entire history of the company. The Macan, a sporty SUV, is one of the best-selling Porsche vehicles. Following the successful launch of the Porsche Taycan in 2019, the Macan is now the second all-electric model to be launched by the carmaker.

‘Change Your Look, Not Your Style.’ The PORSCHE MACAN launch campaign – produced by HOCHKANT FILM in Vienna and Sofia – represents a significant advancement for Porsche as a modern luxury brand with a focus on the future.

“With the new Macan, we have further enhanced the Porsche brand, as this modern, progressive product campaign clearly shows,” says Oliver Hoffmann, Head of Marketing Communications at Porsche AG. “The Macan campaign tagline ‘Keep your essence’ gets to the very heart of the message: to stay true to oneself in a rapidly changing world. With this, we are making a promise to our customers that... more