Matthew Jones was selected to shoot the new KIA EV4 for the brand’s latest campaign 'Movement that inspires', presenting the all-electric model in a contemporary, fashion-forward visual language. The KIA EV4 represents the brand’s newest generation of fully electric vehicles, combining modern e-mobility with everyday usability, strong range performance and clear urban appeal.

The shoot took place in Poland under persistent rain. Despite the challenging weather conditions, Matthew Jones captured eye-catching imagery that highlights the EV4’s dynamism, sculptural design and technological presence. Rain, reflections and constantly changing light created atmospheric settings that underline the vehicle’s character in real-world conditions.

Production was handled by HotelRebel, with styling by Ricarda Venjacob and post-production by RECOM. The casting was handled by Solomon Winter, who explains: “For this project, we were responsible for the casting and conducted a Europe-wide search to... more