SILVER LION CAMPAIGN for IKEA „THE CHAIR: VITRA VS. ODGER" Ikea „The Chair“ - photographed by Dirk Weyer for thjnk Berlin und loved Hamburg- wins Silver Lion Campaign in the category OUTDOOR. Why spend a lot of money for a chair when it is covered by all your stuff and you can’t even see it anymore? That is where the idea for „The Chair“ came from. Responsible for creative direction and art direction are Karl Wolfgang Epple and Marie-Therese Humer. The Chairs were styled by Marina Melentieva and photographed by Dirk Weyer.
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| Client | IKEA |
| Advertising Agency | thjnk, loved |
| Creative Director | Karl Wolfgang Epple, Matthäus Frost |
| Art Director | Marie-Therese Humer |
| Art Buyer | Peggy Wellerdt |
| Post Production | David Kowalski |
| Styling | Marina Melentieva |
| Photographer | Dirk Weyer |
| Final Artwork | Christian Schemath, Hilko Wiegmann |
| CCO | Armin Jochum |
| Managing Director | Mieke Haase |
