|Advertising Agency||O’Keefe Reinhard & Paul, Chicago|
|Creative Director||Aubrey Walker|
|Photographer||Marcus Smith c/o Making Pictures|
Some people wear their heart on their sleeve. Lottery players wear theirs on their faces. From anticipation and suspense, to excitement and shock, you just can’t hide the feeling of winning. Even through a mask...
O’Keefe Reinhard & Paul from Chicago commissioned Marcus SMITH c/o MAKING PICTURES with the latest ‘You Can’t Hide Winning’ campaign for the ILLINOIS LOTTERY. Spot and prints – all realized with a small team under the strictest...