RECOM : FORD Mach-E Campaign

RECOM : FORD Mach-E Campaign

Client FORD
Advertising Agency BBDO Berlin
Creative Director Wolfgang Warzilek
Art Director Erin Conboy
Art Buyer Betty Zschirnt
Post Production recomPOST c/o RECOM GmbH & Co. KG
Photographer Tom Craig
ART PRODUCTION Betty Zschirnt / Geraldine Schröder

Eye-catching campaign for the fully electric Mustang Mach-E by fashion photographer Tom Craig - support on location in South Africa and final creative retouch by RECOM

For the debut of the new fully electric Ford Mustang Mach-E on the German market, FORD launched a special advertising campaign, which didn’t focus merely on staging technology : The result is 'Watch Me' . The campaign was developed by BBDO Germany, and the spot was produced by Iconoclast Germany and directed by We are from LA. Responsible for the visuals was Tom Craig, who was chosen particularly for his specialty, fashion photography, so...

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