Inspired by the Mexican Mayan culture, we have created a modern and confident beauty story that plays with colorful candy pink eyelids and cheeks and bright power pink lips. Despite the riot of colors, our aim wasn't to hide model Jee Hye behind a thick layer of make-up, but rather to emphasize her strength and sensuality and to question common ideals of beauty. Western countries decide for the whole world what is hip or not. These fashion metropolises push through the trends worldwide - which are mainly inspired by their own culture. Traditions are often celebrated in Mexico, but this does not apply to ideals of beauty - especially in the big cities.
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Usage | AWARDS 2023 |
Hair & Make-up | Berenice Ammann |
Model | Jee Hye |
Casting | Eli X. Scherer |
Photographer | Nina Raasch |