SMART

The summer collaboration, signed by Satisfaction, for TOMBOY X JUPILER. It's the unexpected meeting of Belgium's favourite beer and a rebellious independent fashion label. This July 14, the ready-to-wear line is being released. A capsule made up of collector pieces, including polo shirts, t-shirts, sweatshirts, thermal bags for cans, caps, socks, etc. It'll make you want to throw yourself into the summer coolness, without hesitation. SATISFACTION agency was in charge of the creation & production of the campaign for this exclusive duo: proposing a 3min45 main film, multiple "short format" capsule clips, and 80's style prints for outdoor & digital advertising. A journey through every emotion, where fashion plays with the codes of advertising, illustrating the use of the "free women" with humour and absurdity. From an urban queue waiting, we are invited to a marketing meeting and then embark, at full speed, on a jet ski through the silhouettes of the mini collection. A movie about beer, women, freedom and the culture of Belgian absurdity where we promoted the collaboration through fashion, mixing sharp art direction with Belgian humour. A project, that pushes the products and the “free spirit” philosophy behind them, without taking ourselves too seriously. The release will take place on www.tomboy.shop and is already looking good. So if you want your collector's items, go for it, because there won't be enough for everyone!