Dr. Martens Nu Souls
 
 
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Dr. Martens Nu Souls

 
 
 
Director Filippo Raineri
DOP Giorgio Melgrati
Client Dr. Martens
Production C41
Creative Director Leone
Editing Robin Sara Stauder
Styling Yaya Zeng
Make-up Gaia Dellaquila

How does an icon become an icon?
The DR. MARTENS spot celebrates ‘Nu Souls’

How does an icon become an icon? This is the story of the Nu Souls, those who are preparing to become icons, but still do so much far from the spotlight.

C41 created and produced a new editorial campaign for Dr. Martens, launched through a video teaser that recounts and reconstructs the steps every artist takes to get to the big stages. From the uncertainty of the zero point to feeling that everything is finally possible.

Celebrating the 10...

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