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Director | Filippo Raineri |
DOP | Giorgio Melgrati |
Client | Dr. Martens |
Production | C41 |
Creative Director | Leone |
Editing | Robin Sara Stauder |
Styling | Yaya Zeng |
Make-up | Gaia Dellaquila |
How does an icon become an icon? This is the story of the Nu Souls, those who are preparing to become icons, but still do so much far from the spotlight.
C41 created and produced a new editorial campaign for Dr. Martens, launched through a video teaser that recounts and reconstructs the steps every artist takes to get to the big stages. From the uncertainty of the zero point to feeling that everything is finally possible.
Celebrating the 10...