GANZ SCHÖN PRIMARK by Ben Rayner of B&A REPS GERMANY

‘Totally PRIMARK’ - first advertising campaign for the German Market by BEN RAYNER c/o B&A REPS GERMANY for VCCP London

PRIMARK has just announced the launch of its first-ever advertising campaign in Germany. With the new multichannel brand campaign, the Irish retailer has debuted a fresh brand look and reaffirms its market affiliation. The campaign with the slogan ‘Ganz schön PRIMARK’, or ‘Totally Primark’, was photographed by BEN RAYNER c/o B&A REPS GERMANY.

“This marks the beginning of a new long-term brand strategy for PRIMARK in Germany. We affirm our...