2023 Hasselblad Masters, Competition Winners - Portrait : Panji Indra Permana (Indonesia) 'Bicycle street sellers of Jakarta'

Panji Indra Permana's project, 'The Cyclist Portrait,' began in 2020, documenting Indonesia's cycling trend during the COVID-19 pandemic. Initially focused on lifestyle portraits, it evolved to highlight those who rely on bicycles for their livelihoods and those who sell them. Historically, bikes in Indonesia were a symbol of privilege, owned by officials, aristocrats and wealthy merchants. Through his work, Permana promotes a healthier lifestyle and a greener planet.