Sébastien Tellier for CDLP

French pop icon Sébastien Tellier, photographed by Jonas UNGER c/o BIRD PRODUCTION for Swedish menswear label CDLP, produced by BIRD PROD.

At the beginning of last year, the client CDLP contacted BIRD PRODUCTION and was interested in collaborating with Jonas UNGER – then Covid-19 cropped up. When the client asked Jonas for ideas on the creation of content, Jonas asked them to send several samples – and modeled them himself.

“It was actually my seven-year-old daughter Matilda who finally pressed the button,” Jonas says with a smile. Well, it worked, and CDLP booked Jonas again to...