|Client||glo, British American Tobacco|
|Art Buyer||Susanne Nagel|
|Photographer||Stefan Thurmann c/o JULIA WALDMANN|
‘Heat-not-Burn’ is the name of an innovative technology which heats tobacco instead of burning it. An intelligent electronic mechanism brings out the ultimate tobacco taste. This is how it works: When tobacco is heated, nicotine and other compounds are released by means of an aerosol – without ashes or cigarette odors.
GLO: “Small tobacco sticks which we call neo™ are heated up to a temperature of 270°C. As soon as our neo™ sticks reach this...