gosee premium member

News // 9 News by Jan Ruinard Productions

JAN RUINARD PRODUCTIONS supports a fashion shoot for the SHERRI HILL S/S24 campaign amid a Dutch ocean of flowers in Amsterdam

The exclusive clothing collections and ball gowns from SHERRI HILL are designed to accentuate the female figure. The American designer gained fame thanks to the many Miss USA, Miss Universe and Miss America candidates who have won titles in her gowns. SHERRI HILL clads Hollywood stars and celebs for appearances on the red carpet, including Kendall Jenner, Kylie Jenner, Selena Gomez, Carrie Underwood, Miranda Lambert, Carmen Electra and Bella Thorne. Chosen by the team as the location to stage the new collection amid an ocean of flowers was the city of Amsterdam, for which they booked JAN RUINARD Production & Location Services in the Netherlands.

“So… every now and then, you get this client over in your city who makes you smile and realize what a fun job it is to accommodate these people. End of July 2023, I was contacted by the American company Sherri Hill Inc, a globally active company specialized in prom dresses as well as wedding, gala and ball gowns. The info they sent me was brief and to the point : we need a lot of flowers! So, I told them that the dahlia fields would still be in full bloom in Holland in September and that we could hire a professional flower stylist while shooting in the streets of Amsterdam along the canals. Before I knew it, the whole Sherri Hill team flew to Amsterdam from different places in the US, bringing with them three very talented and beautiful models.

And, at the same time, eleven boxes arrived in our warehouse packed with the most amazing gowns I had ever seen! But besides their sheer beauty, they were also quite large – so we couldn’t use normal clothing racks! Which is why one of my assistants built a special construction in the styling room at the hotel using scaffolding pipes so we could hang the dresses on them. We also prepared our motorhomes so we could hang and transport all these wonderful gowns properly. It was so much fun having these nice people over, and it has been a pleasure for me to produce this job. I immediately bought a prom dress myself!”

Jan Ruinard Productions is a full-service production & location company for photography, (online) videos, new media and everything in between based in the Netherlands (Amsterdam & Rotterdam). We provide services tailored to the needs of Dutch teams worldwide as well as for international photographers, directors, fashion brands and production companies working in Holland. For our clients, we manage organization and production from A to Z – including premium location services – for automotive, fashion and advertising productions alike.
21.11.2023 show complete article


JAN RUINARD PRODUCTIONS presents the MASSIMO DUTTI story ‘City’, produced in the port city Rotterdam

Rotterdam is known for its modern architecture such as the Cube Houses, the Erasmus Bridge and numerous skyscrapers, which is why it was just chosen by MASSIMO DUTTI as the backdrop for a shoot. Male model Liam Kelly was photographed by Hunter & Gatti c/o KRISTINA KORB. The service production company was GoSee Member and Rotterdam specialist JAN RUINARD PRODUCTIONS.

“With their most recent Massimo Dutti excursion, the photography duo captured a certain urban grit. Hunter & Gatti not only shot stunning photos for the Spanish brand but also a video starring Liam to go with them. Massimo Dutti’s latest editorial is focused on tailoring : the fashion label presents timeless wardrobe staples such as the double-breasted blazer alongside further pieces for men, from a blue micro-textured wool suit blazer and trousers to accessories and footwear, including nappa leather monk shoes,” JAN RUINARD PRODUCTIONS tells us.
15.08.2022 show complete article


JAN RUINARD PRODUCTIONS presents you the behind-the-scenes spread ‘Genesis GV60 BTS’ by Oliver Paffrath

During the campaign shoot for the new electric SUV Genesis GV60 in Rotterdam, photographer Oliver Paffrath realized an atmospheric behind-the-scenes spread on the side. The photos, which were photographed at one of the most beautiful industrial sites in the Netherlands, exude a feeling of bleakness which is further enhanced by ubiquitous bright neon lights. The series was produced by JAN RUINARD PRODUCTIONS.

Transportation and lifestyle photographer Oliver Paffrath began his career shooting fashion images, and he has used this skill, honed during fashion shoots, to bring his unique style and lighting techniques to his transportation photography. Oliver also combines these techniques to create eye-catching and appealing motion and CGI content. He meanwhile shoots for the world’s biggest car manufacturers in global advertising campaigns and for car lifestyle brochures. Based in Germany, Oliver’s focus is on meeting the main requirements of his clients – timing, budget and quality in every production.

Genesis is a spin off of Hyundai and is the South Korean brand’s luxury division. It is known for opulent, performance-oriented vehicles which are arguably comparable to German luxury cars, albeit at bargain prices. The brand started with a few sporty sedans, then graduated to a few SUVs. While Genesis hasn’t been around for all too long, it’s already bringing its first electric vehicle to market. Wisely, the automaker decided on a smaller SUV than its first EV. The new Genesis electric SUV features a 77.4 kWh battery pack and the option of a single-motor, rear-wheel-drive and a dual-motor, all-wheel-drive system. According to Genesis, the crossover can scoot from zero to 62 mph (0-100 km/h) in as little as four seconds

JAN RUINARD PRODUCTIONS is a full-service production company for photo, (online) video and film from the Netherlands. It not only supports Dutch teams in productions all over the world but also international photographers, fashion and advertising clients, and agencies which produce in the Netherlands. For complex and intense productions as in this case, they team up with HOTEL REBEL Rotterdam with whom they started ‘The Local Producers’ partnership in 2020, which is specialized in automotive productions.
07.02.2022 show complete article