“Imaginative Awakening”: MEISSEN and Scholz & Friends present hybrid Spring campaign
Europe’s first porcelain manufacturer MEISSEN launches a Spring campaign that reinterprets the brand’s heritage as a source of timeless inspiration. Under the title “Imaginative Awakening”, MEISSEN presents its new Spring collection, demonstrating how the manufactory’s more than 315-year heritage is translated into a living creative resource for today.
Imaginative visual worlds were created to showcase the new collection across tableware, home décor, art, figurines and jewellery. Photographer Dirk Weyer and AI artist Jeannette Bergen jointly developed the visual execution, with art buying by Kerstin Mende. The campaign combines tradition and innovation in an aesthetic that highlights the brand’s uniqueness.
“MEISSEN stands for over 315 years of design excellence — every new technology has to prove itself against that standard. Photography defines the look, AI opens up new creative spaces, and the film is created from the same images. In the end, only one thing matters: that the image... more
CREDITS
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Client Meissen (Head of Marketing: Iryna Yudovich, Creative Director: Lena Hensel)
Creative Director Nicole Thalheim
Art Director Bianca Pistoll, Ophelia Darty, Florian Smarsley, Luca Goodwin
Art Buyer Kerstin Mende
Copywriter Marie-Luise Harnisch
Post Production Studio Wolfram
Styling Christian Kleemann
Photographer Studio Dirk Weyer
Advisor Sabrina Lenz
AI Artist Jeannette Bergen
SOURCE : GoSee ADVERTISING
