Originally released as a basketball shoe back in the 70s, the Superstar has become one of the most versatile streetwear staples around the world. Joseph FORD shot a campaign with We Are Social to highlight the endless creative possibilities of the LEGO adidas Originals Superstar, encouraging wearers to get creative with their designs. 'It was great to work with such a lovely team, shooting still life photography and stop motion videos for this awesome project.'   Client - LEGO x Adidas
Agency - We Are Social
Head of Art - Paul Rider
Art direction - Anna Fernandez
Producer - Sophie Fitzgerald
Creators - Afro Kickz, Ornamental Conifer, helsoe, Coffee Boy, Tom Yoo, Leta Sobierajski