Experience the essence of Mumbai Noise and Bibliothèque fragrances in a mesmerising film featuring Byredo by Amy Currell.  © // 1 file show complete blog

Photographer PEROU c/o JSR AGENCY collaborated with designer Paul Reardon from Peter and Paul to reinvent the show poster for Frantic Assembly’s production of Kafka’s Metamorphosis, adapted by Lemn Sissay.
 

“We talked about an image that would pulsate and mutate…. We were not going to create a poster. We were going to create some art.” says Scott Graham, Artistic Director of Frantic Assembly.  “As we set out to create an image for Metamorphosis I found that not only were my ideas boring me, but I was actually bored with the idea of a show poster,” says Scott Graham, artistic director of Frantic Assembly.

“I felt that a Frantic poster could be reduced to a formula of slightly off kilter image suggesting some kind of dynamic shift or impulse. And I was seeing it everywhere.” Having worked with Perou in the past, Graham came to the photographer with the idea of doing something more than just taking a photograph.

“Perou responded by showing me some animation created from his images. It was disturbing, mesmerising and beautiful. And it was unlike anything I had seen before,” explains Graham. “Perou talked about the role of AI and hopefully graphic designer Paul Reardon in creating something that would surprise and challenge us. We talked about an image that would pulsate and mutate…. We were not going to create a poster. We were going to create some art.”

Enlisting the help of his team Graham had Perou photograph friends and colleagues in “grotesque shapes” and unusual positions to mimic George Samsa’s changing form. These images were then sent to Reardon to render in AI and make “something magical happen”. Working through a slew of images, a selection was then sent back to Reardon to composite together, which eventually became the animated poster. “The images were created through a combination photographing dancers in a variety of poses and compositing them together with the contorted bug images that were generated using an AI training model through Midjourney,” explains Reardon. “The images were then composed as a sequence of interpolated frames brought into Runway AI to create the animation.” Read the complete Creative Review article here

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Shevcenko’s Play Your Part for Ukraine campaign shot by Hamish Brown Support the millions of innocent people caught up in the unfolding crisis in Ukraine. Photographer Hamish Brown shot Ukrainian football coach Andriy Shevcenko as part of his fundraising initiative – “Play Your Part” – looking to raise £2 million for a number of charities.

The just giving page says: “As the world watches in horror as events unfold in Ukraine, it’s hard to comprehend the devastating impact this conflict is having on the civilian population. Women, men and children caught in heavy fighting and continuous airstrikes have been forced to flee their homes with only the possessions they can carry. Countless families have been torn apart and lives destroyed.

Now refugees are facing an uncertain future, surviving in sub-zero temperatures without basic amenities. There is an urgent need for food, water, shelter and medical assistance. By working together we can provide this desperately needed help. By uniting and each lending our support we can help ease the suffering of these innocent people. Please #PlayYourPart and give what you can.”

You can donate here See more of Hamish’s work here © // 1 file show complete blog