/ Creative Director
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In his usual powerful imagery – the spot for BMW’s The 4 campaign by Director UWE DUETTMANN stages the equally athletic and exhilarating BMW 4 Series with striking uber-catchy character. More emotion than a mere commercial, while purposely provocative, definitely independent and even a bit edgy – the spot skillfully plays with the brand attributes.
“The BMW 4 Series Coupé boasts unparalleled aesthetics, sporty dynamic performance and a premium interior. Its combination of standalone design and impressive agility generates an extraordinary aesthetic appeal.” says BMW.
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles, as well as the provider of premium financial and mobility services. The company has around 125,000 employees worldwide.
After more than two decades in the business, the portfolio of the highly decorated advertising and transportation specialist Uwe Duettmann reflects the...