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BMW Group Design / Julia Obermeier

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blog MINI Vision Urbanaut

These super high-res artworks were created to reflect all three MINI moments — Chill, Vibe, Wanderlust. Transitioning the same style as the Eye Candy animations these rely on an abstract 3d environment enhanced by hand-drawn illustrations, combining everything into a fantastic artsy, graphical world. Commissioned by Aixsponza, Munich.

Client: BMW Group, Munich, Germany
Head of Mini Design: Oliver Heilmer
Creative Direction: Uta Bodenstein, Julia Obermeier, Till Jenninger
Project Team: Hannes Ziesler, Nicole Prinz, Raphael Jasinski
Head of Design Identity: Fabio Olivotti

Design: Aixsponza, Munich, Germany
Creative Director: Christian Tyroller
Producer: Julian Fischer
Conception & Design: Sebastian Onufszak
3D Artists: Holger Aumüller, Dobromir Dynakov, Matthias Zabiegly
Illustrations: Paul Grabowski

19.10.2021 //    ADD blog TO MY GOSEE // 1 item in this blog SHOW COMPLETE blog

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