News // 6 News by Julia Obermeier
David DAUB c/o WILDFOXRUNNING photographed BMW’s new VISION NEUE KLASSE concept vehicle in Bologna. Creative direction came from Julia Obermeier.
GoSee : wildfoxrunning.com
05.12.2023 show complete article
BMW Vision Neue Klasse : Experience the future now – World premiere for the latest BMW concept car, the BMW Vision Neue Klasse. With its concept, BMW is focusing on the topics of the tomorrow : The electric future, the digital journey and a circular world. RECOM was in charge of creative retouch for the visuals of the Vision Neue Klasse vehicle.
Back in autumn 2020, when a small group of BMW Group executives and board members were planning the company’s strategy for the future, one of the participants casually remarked : “What we are talking about here right now is as important and has the same potential as our Neue Klasse in the 1960s.”
With its Neue Klasse in 1962, BMW had already reinvented itself once. The compact and sporty sedans of the series resonated with the zeitgeist, bringing forth a ‘new class’ of vehicles. Modern technology, dynamic design and sporty handling set standards and defined sheer driving pleasure. Suddenly, as if the missing piece of the puzzle had been found, the product, brand and image were in perfect harmony. Neue Klasse marked the beginning of BMW’s rise to becoming a company of global standing. The very origin of the BMW we know today. The BMW Vision Neue Klasse concept car is the next quantum leap into a new era.
“With the Neue Klasse, we are already bringing the mobility of the next decade to the roads in 2025 – and leading BMW into a new era,” says Oliver Zipse, CEO of BMW Group.
The exterior design is clear, elegant and timeless. The new, fully-electric vehicle architecture opens up new possibilities for the interior design. “The design of the Neue Klasse is typically BMW and so progressive it looks like we skipped a model generation,” Adrian van Hooydonk, Head of BMW Group Design, tells us.
GoSee : recom.de
05.12.2023 show complete article
In his usual powerful imagery – the spot for BMW’s The 4 campaign by Director UWE DUETTMANN stages the equally athletic and exhilarating BMW 4 Series with striking uber-catchy character. More emotion than a mere commercial, while purposely provocative, definitely independent and even a bit edgy – the spot skillfully plays with the brand attributes.
“The BMW 4 Series Coupé boasts unparalleled aesthetics, sporty dynamic performance and a premium interior. Its combination of standalone design and impressive agility generates an extraordinary aesthetic appeal.” says BMW.
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles, as well as the provider of premium financial and mobility services. The company has around 125,000 employees worldwide.
After more than two decades in the business, the portfolio of the highly decorated advertising and transportation specialist Uwe Duettmann reflects the highly productive and slightly crazy side of the advertising world in a positive sense. From raising an eyebrow or magically putting a smile on your face, to serious portraits and glossy car shots, or even bizarre scenarios – let Uwe take you with him on a big colorful journey – the story of which is far from over.
GoSee : bmw.de & duettmann.com
29.10.2022 show complete article