RECENT POSTS of JULIA WALDMANN, SORTED BY DATE
With the B2C campaign #CreateAsYouAre, hansgrohe is celebrating the personalities of its customers – as well as their diverse ways of life. With the slogan ‘Design follows just one principle – you.’, hansgrohe is praising the joy of individual design and the diverse family constellations that make customers all over the world happy. After all, there are more and more same-sex couples, more single parents, patchwork families, and marriages with double-income and no kids. Ruben RIERMEIER c/o JULIA WALDMANN photographed the print motifs.
With #CreateAsYouAre, the premium brand from southern Germany is addressing people who fall through the cracks in classic, often traditionally oriented advertising. “The new #CreateAsYouAre campaign puts diversity and designing an individual lifestyle front and center in the bathroom. For a bathroom design as colorful as life itself,” says Marc André Palm, Head of Global Brand Marketing at hansgrohe (via ARGE).
The lead campaign, with a simultaneous...