A KALTBLUT exclusive created, filmed and directed by Luis Reidl, a 22-year-old creative from Hamburg with a deep passion for authentic visual storytelling and art that reflects his inner emotions and conflicts.

"My true ambition is to contribute to breaking stereotypes—ideas that have occupied my mind since childhood and continue to shape my perspective today. Through my work, I strive to challenge perceptions and create art that resonates on a personal and societal level." Luis Reidl, Director. Hair & Makeup by Laura-Sophie LANGER c/o BIGOUDI.

"Masculinity is often confined by rigid social norms, portraying strength and tenderness as opposites. With *Zärtlich Maskulin*, I challenge these boundaries and try to break stereotypes. Strength and care are not contradictions but natural complements, forming a more authentic expression of identity. For centuries, this balance has been suppressed, yet it exists in all of us—sometimes hidden by shame. This project seeks to reclaim and... more