It was the eye-catcher of the IAA : With the concept model OPEL EXPERIMENTAL, the carmaker presented its vision of future at the auto show in Munich. With this model, Opel is opening the next chapter of its new design philosophy. Frederic SCHLOSSER c/o UPFRONT photographed & filmed the campaign for it together with DOP & Editor Bastian Ried (Inmotion).

“We’re all-in for the future : By 2028, we are going to only build electric vehicles in Europe. Driven by our curiosity and passion for innovation that makes us ask ourselves again and again ‘What if?’. An attitude that’s within each and every car and detail we develop. It’s also the foundation of our new website and our new logo.” OPEL

The campaign was developed by Jung von Matt with Head of Design Saydan Celik and Creative Director Nicolau Attallah (Head of Art Buying: Karen Blome, Post Production Motion & Stills: Mainworks, Talent: Anna c/o Modelwerk, Styling: Ioanna Auschra, Hair & Makeup: Adina Hensel).

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