Jung von Matt / Karen BLOME
Head of Art Buying
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Jung von Matt/Next Alster with Art Director Chris Dallmeier and Art Buyer Karen Blome commissioned transportation photographer Robert GRISCHEK c/o KLEIN PHOTOGRAPHEN with the campaign for IAA MOBILITY. In tune with the relaunch of the IAA in Munich, the creative agency presented a completely redesigned international advertising campaign. The claim: ‘What will move us next.’
“With a nod to the iconic visual element of the IAA Mobility, the arrows, this campaign is literally about leading people in the right direction,” says Elizabeth Herold, Creative Director at Jung von Matt/Next Alster.
The IAA featured more than 1000 exhibitors and speakers, world premieres – from cars, to bikes and e-scooters or even autonomous parking. The future of mobility is digital, which is why attending the IAA were also numerous tech companies. Read all about the highlights of the trade fair in September here, and the next IAA is taking place in 2023.
Several more works by ROBERT GRISCHEK are available here...
