News // 4 News by Karen Blome
“The First of a New Era” - Transportation specialist DAVID MAURER presents the all-electric SUV BMW IX3
The moment has finally arrived: Transportation photographer David Maurer puts the brand-new BMW iX3 in the spotlight. The photos were taken in Spain when the iX3 was still a top-secret prototype, hidden from the public eye.
"Factory security personnel were present throughout the entire shoot – a clear indication of the importance of this market launch for BMW," David Maurer tells us.
The BMW iX3, a fully electric SUV the size of an X3, is one of BMW's most important new electric vehicles – it represents the completely new generation built on the so-called "New Class" platform. With this, BMW is launching its next EV era full steam ahead into the future.
The first generation was still based on the standard X3 with its combustion engine platform. The new generation, however, was developed from the ground up as an electric vehicle. BMW unveiled the new iX3 in 2025 – making it officially the first production model built on the new "New Class" EV platform.
Sheer driving pleasure: A highlight is the "Heart of Joy"—BMW's name for the new central computer for driving dynamics. According to BMW, it coordinates steering, recuperation, and stability extremely quickly—and you'll notice this in the driving experience alone. "Recuperation"—or regenerative braking—in an electric car means that valuable energy is recovered during braking or coasting.
The new iX3 is built in a brand-new BMW plant in Debrecen, Hungary's second-largest city. BMW emphasizes more sustainable production and local battery assembly. Debrecen is located about 200 km east of Budapest and is currently developing rapidly into a major European e-mobility hub. Battery manufacturers and suppliers are also investing heavily there.
"The First of a New Era."—The main international campaign for the new BMW iX3 was created by Jung von Matt Hamburg. More BMW than ever.
18.05.2026
show complete article
OPEL EXPERIMENTAL - the futuristic concept car takes OPEL into the future. Campaign by Frederic SCHLOSSER c/o UPFRONT
It was the eye-catcher of the IAA : With the concept model OPEL EXPERIMENTAL, the carmaker presented its vision of future at the auto show in Munich. With this model, Opel is opening the next chapter of its new design philosophy. Frederic SCHLOSSER c/o UPFRONT photographed & filmed the campaign for it together with DOP & Editor Bastian Ried (Inmotion).
“We’re all-in for the future : By 2028, we are going to only build electric vehicles in Europe. Driven by our curiosity and passion for innovation that makes us ask ourselves again and again ‘What if?’. An attitude that’s within each and every car and detail we develop. It’s also the foundation of our new website and our new logo.” OPEL
The campaign was developed by Jung von Matt with Head of Design Saydan Celik and Creative Director Nicolau Attallah (Head of Art Buying: Karen Blome, Post Production Motion & Stills: Mainworks, Talent: Anna c/o Modelwerk, Styling: Ioanna Auschra, Hair & Makeup: Adina Hensel).
GoSee : upfront.de
27.09.2023
show complete article
It’s bold. It’s techy. It takes every mile in stride - the new HYUNDAI ELANTRA photographed by DAVID DAUB for Jung von Matt Neckar and produced by IMAGE NATION S.L.
In 2020, Hyundai launched the seventh generation of the Elantra. The compact car is manufactured mainly for the Asian market. David DAUB c/o WILDFOX RUNNING photographed for the new facelift of the popular midsize vehicle for the agency Jung von Matt. The Hyundai Elantra motifs were produced in Spain by IMAGE NATION.
Image Nation Barcelona – are a German-Spanish producer, a French producer and a producer form New Zealand who together provide production services in southern Europe. Upon request, they are delighted to produce internationally. What they bring to the table for your production? French savoir-faire, German reliability, Mediterranean flair, British stiff upper lip as well as Kiwi ingenuity.
GoSee : imagenation.es
27.09.2023
show complete article
