News // 11 News by Karen Blome
It was the eye-catcher of the IAA : With the concept model OPEL EXPERIMENTAL, the carmaker presented its vision of future at the auto show in Munich. With this model, Opel is opening the next chapter of its new design philosophy. Frederic SCHLOSSER c/o UPFRONT photographed & filmed the campaign for it together with DOP & Editor Bastian Ried (Inmotion).
“We’re all-in for the future : By 2028, we are going to only build electric vehicles in Europe. Driven by our curiosity and passion for innovation that makes us ask ourselves again and again ‘What if?’. An attitude that’s within each and every car and detail we develop. It’s also the foundation of our new website and our new logo.” OPEL
The campaign was developed by Jung von Matt with Head of Design Saydan Celik and Creative Director Nicolau Attallah (Head of Art Buying: Karen Blome, Post Production Motion & Stills: Mainworks, Talent: Anna c/o Modelwerk, Styling: Ioanna Auschra, Hair & Makeup: Adina Hensel).
GoSee : upfront.de
27.09.2023
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In 2020, Hyundai launched the seventh generation of the Elantra. The compact car is manufactured mainly for the Asian market. David DAUB c/o WILDFOX RUNNING photographed for the new facelift of the popular midsize vehicle for the agency Jung von Matt. The Hyundai Elantra motifs were produced in Spain by IMAGE NATION.
Image Nation Barcelona – are a German-Spanish producer, a French producer and a producer form New Zealand who together provide production services in southern Europe. Upon request, they are delighted to produce internationally. What they bring to the table for your production? French savoir-faire, German reliability, Mediterranean flair, British stiff upper lip as well as Kiwi ingenuity.
GoSee : imagenation.es
27.09.2023
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The new BMW 7 Protection represents the 6th generation of BMW Protection Vehicles based on the BMW 7 Series luxury sedan. The car, equipped with impenetrable armoring, is designed for people with a special need for protection, while raising the bar in terms of elegance and aesthetics. It was introduced at the IAA, and ANKE LUCKMANN photographed the vehicle up front in the studio when everything was still top secret and under wraps. The shoot was realized using Gybow technology.
Thanks to comprehensive protection features, the new BMW 7 Protection is the perfect companion for statespersons: with removable blue beacons and flashing lights for the kidney grill, a second rear view mirror (digital), or additional ballistic protection. Optionally available are pennant holders for both sides.
The agency was Jung von Matt Next Alster / The Game with Creative Director Damian Kuczmierczyk, and art buying by Karen Blome. Senior AD: Leon Becker-Detert. Post production was taken care of by TREY.
GoSee : ankeluckmann.com
25.09.2023
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