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In their personal project ‘Cloud’, the two car photographers from WE! Shoot it, aka Michael Compensis & Thomas von Salomon, get to the bottom of what’s possible at the moment with AI as an imaging medium. The result is the world’s first spread of commercial character for which an AI and photography hybrid was used.
“When Michael began, quite early, at the beginning of 2023 to experiment with text to image and image to image AI, I was still very skeptical. It all looked like a nice thing to play around with, but I didn’t really see any sustainable use of AI in our photographic work,” Thomas von Salomon tells GoSee.
A half a year of working with it intensively, doing research and a bit more training later, it was an entirely different story.
“It is actually quite similar to photography. Of course, you can create a few nice pictures pretty fast in the beginning, but if you really want to be able to prompt properly and get reproducible, target-driven results out of AI, it does take a...