News // 2 News by Kai Grützmacher

featured by Marc Trautmann : FULL OF ENERGY, the ŠKODA ENYAQ – The first all-electric SUV manufactured by Škoda, photographed day & night by MARC TRAUTMANN for Optimist INC

MARC TRAUTMANN presents us two productions here for the ŠKODA ENYAQ – Electric Night & new Skoda Enyaq All Electric (Advertising Agency: Optimist INC, styling: GoSee Member Jana Kapounova, Producer INEZZ PRODUCTIONS).
26.01.2022 show complete article


featured by Markus Wendler : Trip to Transfagarasan - the SKODA CLEVER campaign photographed by MARKUS WENDLER in Bucharest as well as the most spectacular mountain route in Romania for Optimist Inc., Prague

MARKUS WENDLER photographed the SKODA Clever campaign this summer for the agency Optimist Inc. Prague. Creative responsibility was in the hands of CD Kai Grützmacher and Jakub Hanzlicek, with art buying taken care of by Tanja Braune and Anna Tosovska. The production companies were Tim Michel and Digital Spirit, with post by Akcent Prague.

Production took place in Bucharest as well as on the legendary Transfagarasan mountain route in Romania. The Transfagarasan Highway begins in the town of Căpățânenii Ungureni – part of the Arefu municipality – after which it reaches the hydroelectric power station of the Vidraru Dam. From there, the road begins to ascend, winding its way steeply up the valley of the Valea lui Stan stream over a few viaducts and passing through four tunnels. Two of the tunnels are around 100 meters long and are located directly in front of the dam of the Lake Vidraru reservoir. The road continues to climb along numerous serpentines…

The model series FABIA, FABIA COMBI, SCALA, KAMIQ, KAROQ, KODIAQ as well as OCTAVIA and OCTAVIA COMBI are now available in the extensively equipped CLEVER version. Since the very first days of the automotive industry, ŠKODA has developed and distributed innovative technologies and inventions.
23.02.2021 show complete article