The gambling industry is just as much affected by the lack of skilled workers. Which is why SPIELBANK BERLIN has established the Spielbank Berlin Academy to train new employees. It is the only vocational school of its kind throughout Germany for aspiring casino professionals. It not only teaches a firm theoretical foundation, learners also take the first steps of their career through on-the-job training.

To spread the news about the extraordinary opportunities, the creative agency STROBINSKI developed a 360° recruiting campaign in which various Spielbank employees flex their professional skills – and their new job titles too. The coupier at the roulette table becomes ‘the pro on the sidelines of the playing field’ and the poker croupier is the ‘ace between jacks and queens’. A total of seven different occupational groups await future colleagues at the Spielbank Berlin Academy.

Film production was in the hands of E+P Films. Post production was taken care of by KAEPTN. The photographer...