'Not every smile starts as a smile' - Peter FUNCH c/o EMEIS DEUBEL photographed and filmed for COLGATE commissioned by ad agency VML France

VML's new campaign for Colgate redefines oral hygiene advertising by embracing the raw reality of parenthood and positions Colgate as a true ally. "Not Every Smile Starts as a Smile" acknowledges a common experience: kids don't like brushing their teeth. The work depicts the daily battles of tears, cries and tantrums, with Colgate there to support parents. Shot by photographer and director Peter FUNCH c/o EMEIS DEUBEL ....

NEW at LIGAWEST: Torsten HÜLSMANN - we show you his food styling for the new ice cream brand MÄLZER&FU Ice C.R.E.A.M.

'Like Grandma's, only cooler' - LIGAWEST represents from now on Düsseldorf-based food stylist Torsten Hülsmann, who recently worked for the ice cream brand MÄLZER&FU. Germany's infamous chef Tim Mälzer teamed up with streetwear pioneer Chris "Fu" Boszczyk to create Ice C.R.E.A.M. "for the culture" ....

 

FUST campaign for the electronics & household online shop by Patrik LINDEN c/o ROCKENFELLER & GOEBELS for Bold Zürich

Patrik LINDEN c/o ROCKENFELLER & GOEBELS photographed the striking key visuals for the “Zuhause Läuft’s” (It's working at home) campaign for the online retailer FUST. The campaign is being deployed across a wide range of advertising mediums – from out-of-home and print to TV spots, versatile online measures, and in-store POS communication.
 

 
 

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