Photographer Paweł Fabjański was responsible for the vibrant McDonald’s Drwala merchandise campaign. The shoot for McDonald’s eye-catching merchandise collection fully embraced a color-intensive, visually dynamic approach.

This represents a clear departure from the global fast-food giant’s conventional food photography, emphasizing fashion, lifestyle, and brand personality rather than mere product documentation. The Drwala burger, associated with the collection, remains an iconic seasonal offering at McDonald’s Poland, available exclusively during the autumn and winter months.

By...

Vodafone promoted its Black Week deals, culminating in Black Friday, with two overly enthusiastic actors who convincingly and playfully portrayed the theme of a discount frenzy at an uncooperative glass door. Pure anticipation was written all over their faces... what fun this week-long Black Friday was going to be!

The campaign, a combination of AI, CGI, and classic photography, was developed for the Düsseldorf-based telecommunications company by its current lead agency, antoni.

Gisela Benzenberg was responsible for the models' crowd-pleasing styling, and the campaign was produced by...

A smarter way of cooking – from boiling and chopping to steaming and braising – the Thermomix® can do it all. German engineering helps millions of people worldwide prepare healthy and delicious meals at home. We owe the new commercial for this kitchen marvel to director Florian Meimberg. Food stylist Torsten Hülsmann was responsible for the food styling.

"The Thermomix® TM7 is more than a food processor – it's your complete cooking companion. This revolutionary all-in-one kitchen appliance combines 20+ functions, including chopping, blending, cooking, steaming, and weighing, in one sleek...

Photographed by Jan Herbolsheimer c/o STILLSTARS, Rotkäppchen is presented in a refined still life series marked by a strong attention to detail and a festive, timeless visual language.

The creative team included Nadine Page c/o STILLSTARS on food styling, Ulf Mülder on bottle prep, and Birgit Ehrlicher c/o STILLSTARS on prop styling. The project was overseen by creative agency Ogilvy.

At the center of the imagery is Rotkäppchen Glühwein – a ready-to-drink quality mulled wine available in red, white, and rosé, known for its fruity and spicy notes of cinnamon, cloves, and berries. The visual...

Lufthansa's 100th founding anniversary also represents an extraordinary brand history. With a new campaign, Lufthansa invites you on a visual journey through a century of aviation. The campaign translates 100 years of brand history into a modern visual world and brings this special past to life on a large scale. The historical motifs were further developed by the Serviceplan agency.

Since the first flight of the first Lufthansa aircraft on April 6, 1926, the name has stood for pioneering spirit, innovation, and connecting people worldwide. To mark this special anniversary, the new campaign...

The Macallan meets JING Tea. This unique collaboration shows a whole new side of The Macallan's Harmony Collection. It is a tribute to the shared, high artistry of the two premium brands The Macallan and JING Tea.

Benedict Morgan directed the collaboration spot: "The featured Harmony collection, inspired by Phoenix Honey Orchid tea, pays tribute to the world of tea." LGA MGMT, Paris.

"At The Macallan, we work with collaborators who share our values ​​and a deep connection with nature. Whiskey and tea begin with water and the land, each craft nurtured, steeped, and revealed through...

Poliform commissioned Copenhagen-based photographer Heidi Lerkenfeldt to create new interior design images.

Poliform is a renowned Italian luxury furniture brand known for its elegant, contemporary, and modular furnishing concepts for the entire home.

"We believe in research as the driving force behind innovation and change: Every Poliform product line has its own dedicated research and development team." POLIFORM, Made in Italy.

Founded in 1970 by Alberto Spinelli, Aldo Spinelli, and Giovanni Anzani in Brianza, the heart of Italian furniture production, the company has grown from a small...

Photographer James Marcus Haney was commissioned to create a large-scale pool shoot for the brand GLO in Berlin. The result is a vibrant, summery visual world that conveys lightness, movement, and a modern lifestyle.

Production and casting were handled by Friederike Seifert, who brought the project together both organizationally and conceptually. Styling was by Lorena Maza.

We present the interplay of location, casting, and teamwork to you on gosee.news: images with a powerful atmosphere – fresh, authentic, and very much in tune with the times. A project that once again underscores James...

For HONOR, Carolin Unrath realized a global campaign, photographed entirely with the HONOR Magic 8 Pro smartphone. The project was conceived by Deephite Studio, with Yang Hua as Creative Director, and produced by Peter Scherb. In front of the camera were Linda Hu, Laura Pittana, Sophia Huennekens and David Dorella.

At the core of the campaign is the performance of the smartphone camera as a fully-fledged creative tool. The HONOR Magic 8 Pro is positioned globally with a strong focus on camera technology and AI - featuring an advanced 200 MP telephoto camera alongside AI-powered...