We live in a time where brands are producing more content than ever, while attention has probably never been harder to earn. That raises a simple but important question for Patrick Skrypczak: How do you create work people actually care about?

Working across large-scale social-first productions, international launches and highly complex content ecosystems, Patrick moves between strategy, creativity and execution. Most recently, he has been shaping large-scale social-first productions for Volkswagen across multiple world premieres and vehicle launches, with one clear ambition: not just...

Artist, creative, visionary – with Armin Morbach, BALLSAAL represents one of the most influential figures in the international beauty and fashion scene. As publisher and editor-in-chief of TUSH magazine, photographer, creative director, and long-time trendsetter, Armin Morbach has helped shape the visual language of beauty for decades. His work effortlessly moves between editorial, campaign, and artistic creation – often with a reflective yet creative approach.

To coincide with the launch, arminmorbach.com is now online – the new website offers a comprehensive look at Armin's current work...

Marco Bienek took on Creative Concept & Art Direction for the current Daylon sunmilk campaign – capturing relaxed settings with young adults spending a day in the sun. Daylong™, developed by Galderma, stands for dermatologically developed sun protection from Switzerland.

With nearly 20 years of experience across Europe, Asia, and the US, Creative Director Marco Bienek brings an internationally shaped perspective to his work. Earlier in his career, he worked at Heimat Berlin, where as a junior and mid-level creative he contributed to campaigns for HORNBACH – experiences that continue to...

Düsseldorf, May 5, 2026 – Bianca Maria Scheiwe has been Managing Director at Havas Germany in Düsseldorf since May 1. In her new role, she is responsible for leading and developing key client teams as well as for the operational management of major accounts.

With the expansion of its leadership team, Havas Germany is continuing its growth trajectory and strategically strengthening key areas of the agency.

Scheiwe has been with Havas since 2019 and most recently served as Client Service Director. In this role, she was a member of the interdisciplinary management team and was responsible for,...

For the Indian label CORD, Elements Production India produced the Spring Summer 2026 campaign, created by creative director and photographer Pranoy Sarkar – featuring bold, deliberately kitschy, vintage-inspired visuals that immediately stand out. The collection highlights craftsmanship through smocking, embroidery and appliqué, combined with a sensitive approach to materials, textures and patterns.

Elements operates not just as a production company, but as a reliable production partner in India, with a strong sense for location, set and material. Nothing is accidental – every decision...

With Christian Schmidt, we welcome an internationally sought-after photographer to GoSee, known for creating global campaigns for major automotive brands while consistently pushing the boundaries between commercial photography and fine art.

Most recently, he impressed with the award-winning campaign “There is always a road” for ENTERPRISE MOBILITY, developed by BBDO New York. He was selected as photographer not least for his unique ability to combine transportation, landscape and artistic vision.

His work is defined by a clear visual language in which fine art always resonates – even in a...

Between strategy, aesthetics and production, 14 Agency Barcelona develops a visual language that consistently redefines automotive communication. At the center: Andrea E. Laporta D., Head of Photo at the internationally operating creative agency.

Originally from Venezuela and coming from a background in graphic design and art direction, Andrea has been shaping the visual identity of 14 Agency for almost a decade. In her role, she oversees the photographic direction – from initial research through casting, lighting, styling and location to final postproduction. She works closely with...

Between gloss, precision and emotion, Agnieszka Doroszewicz develops a visual language that redefines classic automotive photography. We spoke with the photographer for GoSee – she will also appear live on March 26, 2026, at the WRAP PARTY talk at Studio Gleis 7 in Hamburg.

Her work moves effortlessly between the codes of fashion, design and advertising – and this is precisely where her strength lies: cars are not presented merely as products, but as part of an aesthetic narrative that could just as easily originate from a fashion editorial.

Surfaces become skin, light becomes texture,...

With the campaign “Lift’s you up” for the loyalty program Magenta Moments, Telekom turns its focus to those tipping points - the typical “meh” moments when everything seems to go wrong. Instead of portraying perfection, the campaign highlights the in-between: failed setups, annoyed glances, short pauses. It is precisely within these uncomfortable transitional states that turning points emerge - and Magenta Moments makes visible how bad moments can unexpectedly transform into new possibilities.

The campaign was photographed by Markus Mueller, whose cinematic style places emphasis on...

As a forerunner in new technologies, trends and visual execution, ANALOG DIGITAL continues to strategically expand its international artist portfolio and welcomes AIOPOST, a highly specialised AI studio focused on next-generation post-production and moving image.

AIOPOST is a boutique post-production studio with a clear ambition: to challenge existing boundaries and set new standards in commercial image-making. With a strong focus on 3D animation, visual effects and AI-driven production, the studio aims to translate creative ideas into precise, efficient and visually outstanding results.

In...