From India to the world: Nike x NorBlack NorWhite (NBNW) celebrate Indian culture and craft in vibrant new collection. Photo and film production support by ELEMENTS PRODUCTION SERVICES
NIKE collaborated for the first time with the Indian fashion collective NorBlack NorWhite, presenting a colorful collection of apparel, footwear, and a crossbody bag that celebrates Indian culture and craftsmanship – and explicitly encourages women to move and express themselves freely, both through sports and in everyday life.
ELEMENTS PRODUCTION SERVICE presents the Nike x NorBlack NorWhite collaboration on GoSee, for which they were commissioned to handle production (photo & film).
The colorful campaign for the collection was shot by renowned fashion photographer Bharat Sikka in the historic city of Jaipur – including at the world-famous, iconic stepwells. It features Jemimah Rodrigues, Shafali Verma (both cricket), Anshu Malik (wrestling), and Priya Mohan (athletics) ....