For the global launch campaign of the CLIMACOOL LACED, adidas teamed up with photographer and director Gabriel Moses. In front of the camera are sprint stars Noah Lyles and Junelle Bromfield, whose combination of speed, power and agility embodies the vision of a futuristic performance shoe. The campaign production was handled by Tightrope Production.

With the adidas CLIMACOOL LACED, the brand elevates its iconic technology to an entirely new level – futuristic, functional and visually radical. The shoe is created through a 24-hour 3D-printing process, formed from a single, seamless,...

With sunshine, lightness, and human connection, the new Christmas campaign from dm-drogerie markt surprises. Developed by HeimatTBWA and directed by photographer and director Sophie Schwarzenberger, it avoids classic Christmas symbolism, focusing on warm, natural images.

The director tells the story of Christmas through people – not seasons. Her cinematic approach highlights closeness, touch, and everyday intimacy: We visit each other. We come together. We take time for each other. And it is precisely these moments that make Christmas what it is.

'This year, we wanted to create a campaign...

With its latest adidas Z.N.E. collection, the brand sends a strong signal toward Gen Z and K-Culture, appointing the South Korean K-Pop group BABYMONSTER as global ambassadors. The campaign blends athletic lifestyle essentials with an urban, fashion-forward aesthetic that captures the group’s energy while reinforcing the international positioning of the Z.N.E. line.

The campaign was produced by TIGHTROPE PRODUCTION, who managed the entire shoot and all on-set operations – from talent logistics to set design and international team coordination. The resulting visual language brings together...

With “I THINK I SAW YOU ON MY RUN TODAY | VOLUME II” (2025), premium running label SATISFY RUNNING continues its acclaimed short film series. Released in autumn 2025 and brought to life by Tightrope Production, the second installment extends the brand’s signature aesthetic – a fusion of high-performance running, punk attitude and artistic visual storytelling.

At the center of the film is athlete Vaida Nakrošiūtė, running through the streets of New York City. With her calm, focused stride, she embodies the essence of urban running culture: energy, flow and presence. She showcases Satisfy...