Photographer & Director JEFF LUDES stages the all-new LINCOLN Nautilus for Hudson Rouge – and we have the film on GoSee

The KIA SORENTO campaign ‘Refined. Never Tamed.’ - in collaboration with Dejan & Per c/o SEVERIN WENDELER, KIA Australia, Elastic Agency and RAW Concept

UPDATE-24-BERLIN : focuses on BEAUTY, TRANSPORTATION & ADVERTISING … and is looking forward to two constructive days with exhibitors from all corners of the globe

Flaconi, Wella, Douglas, Cartier, Lancôme, Kérastase,  … the focus of UPDATE this year is on BEAUTY. Meet the art producers and art buyers from global player brands all over the world at UPDATE-24-BERLIN.

Of course, it’s not strictly about beauty : TRANSPORTATION, as you know, is always a big thing here at GoSee – and the same goes for UPDATE. Take for instance our upcoming NEWS SPECIAL next week themed exclusively upon TRANSPORTATION.

There’s also FILM as well as CASTING, STILLS, HMS, PRODUCTION, POST PRODUCTION, ILLUSTRATION … all first in class and the industry – and all exhibitors at UPDATE. Whether they’re coming to the event with an agent or personally, like Mierswa-Kluska, aka mplusk films. An extensive program awaits you at Telegraphenamt, definitely the hottest spot in Berlin…

‘Toyota’s Electric Future Is Here’ – with a campaign by Simon PUSCHMANN c/o UPFRONT for Prodigious London

BLUMARINE EYEWEAR S/S ‘24 campaign - photo & film by Teresa CIOCIA c/o BIRD PRODUCTION

‘It’s who you travel with’ - LOT POLISH AIRLINES campaign by Director SIMON PAWLIK c/o ANALOG / DIGITAL for GREY Group Poland

Professional Meets Experimental – the MIERSWA-KLUSKA creative team in an interview, and stop by their booth at UPDATE-24-BERLIN

Mierswa-Kluska, and now mplusk films, stand for high-end stills and motion in the areas of cosmetics, interior, jewelry and watches. In dynamic imagery, they stage cosmetic textures, special effects and beauty products from all corners of the globe.

What’s so exciting, even challenging about beauty, an area you have quite clearly mastered? Our approach has obviously always been to find out-of-camera solutions for whatever the briefings demand first. Especially for the scenes with science symbols – you sometimes have to dig around in your old physics experiment kit to find things like that – but also surprising tricks for set construction and good teamwork with the people from SFX are extremely important.

For product shots, the robots and synchronization of the effects meanwhile play a major role. Finally, the challenge is often simply trying to fit all of the filmed scenes into fifteen seconds in a way that makes sense…