Alice Feja - Head of Art Production at Accenture Song Germany - on nurturing emerging talent, the magic of creative synergy, and meeting in person at UPDATE 25 BERLIN

With 25 years of experience in creative production, Alice Feja is one of Germany’s most seasoned art buyers and producers. Her career began at Scholz & Friends in Hamburg, followed by 22 years at Kolle Rebbe, where she played a key role in shaping the agency’s art buying approach. Today, she serves as Head of Art Production at Accenture Song Brand Germany, the creative unit of Accenture known for its tech-driven and culturally relevant brand solutions.
 

SOLOMON I WINTER FOR BIOTHERM LPX CAMPAIGN

SOLOMON I WINTER FOR BIOTHERM LPX CAMPAIGN

SOLOMON I WINTER FOR BIOTHERM LPX CAMPAIGN

SOLOMON I WINTER FOR BIOTHERM LPX CAMPAIGN

SOLOMON I WINTER FOR BIOTHERM LPX CAMPAIGN

SOLOMON WINTER FOR DOUGLAS 'LET€™S DO BEAUTIFUL'

SOLOMON WINTER FOR DOUGLAS 'LET€™S DO BEAUTIFUL'

SOLOMON WINTER FOR DOUGLAS 'LET€™S DO BEAUTIFUL'

SOLOMON WINTER FOR DOUGLAS 'LET€™S DO BEAUTIFUL'

SOLOMON WINTER FOR DOUGLAS 'LET€™S DO BEAUTIFUL'

SOLOMON WINTER FOR DOUGLAS 'LET€™S DO BEAUTIFUL'

SOLOMON WINTER FOR DOUGLAS 'LET€™S DO BEAUTIFUL'

MONTBLANC MST 100 YRS BY WES ANDERSON

MONTBLANC MST 100 YRS BY WES ANDERSON

 
 

NEW: ARTWORLD AGENCY, with offices in Paris, London & New York, presents a curated roster of photographers and directors working at the intersection of art, advertising, and high fashion. Meet the agency in person on May 16 at UPDATE-25-BERLIN

ARTWORLD AGENCY, with offices in Paris, London, and New York, represents a carefully curated selection of international photographers & dirctors working at the intersection of art, fashion, still life, and film. The agency positions itself as a platform for thoughtful and alternative forms of visual communication – beyond the conventional, with a distinct eye for the exceptional ....

 

Theo von Aspern, Global Creative Director at adidas at TBWA/Neboko, on Creativity, Team Building, and the Future of Advertising – and in person at UPDATE Berlin

Theo von Aspern, Global Creative Director at adidas at TBWA/Neboko, is a driving force behind some of the most exciting campaigns for the global brand. In this exclusive interview with GoSee, he gives us an insight into his role, the challenges of his work, and the creative vision behind recent projects like the "City Escape" campaign. He discusses the importance of authenticity in advertising, how he builds his team, and how trends and new technologies influence his creative process. We are also excited to welcome Theo in person at UPDATE Berlin.
 

UPDATE-25-BERLIN - May 16, 2025 - TELEGRAPHENAMT - we look forward to seeing you!

Today we're sending you a newsletter preview of the upcoming UPDATE 25. For many of you, the UPDATE SALON is a day packed with conversations, impressions, inspiration,... accompanied by goodies, giveaways, postcards, snacks, and the occasional glass of champagne or coffee.

What seems so easy requires a lot of organization in advance. You have to find a date, secure exhibitors, inspire creatives, and continuously coordinate with the venue. Interviews are conducted, visitors are accredited, exhibitor requests are recorded, and so on ....

 

ARTWORLD AGENCY represents Mous LAMRABAT – Visual Storytelling Across Cultures

ARTWORLD represents the internationally acclaimed artist Mous LAMRABAT, whose creative and artistic approach to fashion photography has garnered global recognition. His most recent solo exhibition, "Homesick", held at the esteemed Loft Art Gallery in Marrakech, captivated both audiences and critics alike. Born in Morocco and raised in Belgium, Mous Lamrabat's work seamlessly blends the richness of his cultural heritage with a contemporary Western aesthetic.
 

The UPDATE SALON presents the SHOWCASE 2025

Photography and post-production, photography and AI, on-shoot photography, drone support,... there's a lot of movement in the field of professional photography, and new concepts continue to enter the market with unbridled force thanks to new tools. What's going on, what's staying put - who knows... one thing is certain, as always: sitting it out at home certainly won't work ....