We live in a time where brands are producing more content than ever, while attention has probably never been harder to earn. That raises a simple but important question for Patrick Skrypczak: How do you create work people actually care about?

Working across large-scale social-first productions, international launches and highly complex content ecosystems, Patrick moves between strategy, creativity and execution. Most recently, he has been shaping large-scale social-first productions for Volkswagen across multiple world premieres and vehicle launches, with one clear ambition: not just...

Together with Clemens Ascher, the post-production professionals at RECOM traveled to Los Angeles. There, in the studio, they created the LEXUS visuals shown here on gosee.news.

The elaborate settings, including the impressive CGI clouds, evoke a feeling reminiscent of surreal Hollywood blockbusters.

In modern car advertising, the relationship between traditional photography and CGI (Computer Generated Imagery) has shifted dramatically. Today, many vehicle images are created entirely or partially on the computer. However, despite the significant influence of CGI, traditional photography – as...

The new editorial and film project by Dejan & Per merges retro-futuristic automotive aesthetics with cinematic fashion energy. In front of the camera: model, dancer and actress Larsen Thompson, staged around the iconic DeLorean DMC-12.

Larsen Thompson first gained attention through a viral fan video to Beyoncé’s “Run the World (Girls)” and has since collaborated on productions with artists including P!nk and Katy Perry. She has also appeared in campaigns and editorials for brands such as Dior, Fendi, Marc Jacobs, Puma, Maybelline, H&M and Free People. The story was published in SCHÖN!...

For the social media launch of the new VW ID. Polo, Patrick Stegmaier together with Rethink Berlin developed a visually charged campaign world shaped by cinematic lighting, futuristic surfaces and digital atmosphere.

“Over five nights, we created a wide range of social assets - both analog and digital - for the new VW ID Polo together with Rethink Berlin. Working side by side with DOP Andre Schaapen through a packed shot list made this an especially fun ride. Big thanks to my creative heads Patrick Skrypczak and Anna Glik, to Neverhappened.prod for the trust, and to the entire lighting crew...

RECOM Postproduktion is responsible for this lighthearted, summery Renault Twingo E-Tech campaign, realized in full CGI. The agency in charge was Publicis Conseil, with Creative Director Gurvan Prioul and Art Director Marin Ponsar.

The colorful, bright pink background, perfectly complemented by palm trees by the sea, conveys the joie de vivre and the optimistic, carefree spirit of the original Twingo from the 1990s into our modern, contemporary e-mobility.

The vehicle itself is presented in the striking, vibrant launch colors of green, mango yellow, and red – a deliberate choice to stand out...

'Three Stories. One Dreamer.' - For MINI, Jung von Matt Switzerland developed its first global product campaign as lead creative agency. The campaign was photographed by Tim Adorf, who staged the different MINI Cooper models within a cinematic visual world.

Shot and photographed over six days in Madrid (production: Hochkantfilm), the campaign was created in parallel with the TVC productions directed by Klaus Kneist. Together with DoP Denis Guth, Tim captured the stills for online, social and OOH usage.

At the center of the campaign is a car washer dreaming himself behind the wheel of the...

Between neon reflections, dark asphalt and cinematic West Coast atmosphere, Dejan & Per send the MINI Cooper on a stylized night drive through San Francisco. The series merges urban coolness with glossy automotive aesthetics and cinematic imagery - somewhere between fashion editorial, night ride and modern car cinema.

Behind Dejan & Per are Dejan Sokolovski and Per Norberg, the Swedish creative duo combining CGI artistry, retouching, photography and directing. Together they create visually charged work positioned between automotive, lifestyle and digital storytelling - driven by a strong...

Freedom. Authenticity. Adventure. Passion. All of this is possible – even during Ramadan. The campaign images shown here were photographed by transportation professional Kylian Roger in the desert landscape around Dubai for the client Jeep Middle East. They show you moments that enrich your life, even during the obligatory month of fasting for Muslims.

The agency responsible for the campaign was Publicis Groupe Middle East.

"Across four key visuals produced with my longtime partner in crime Bastien Gabalda, the idea was to capture different relationships and situations, like friends...

With “Moi et ma Bentley”, Dejan & Per present a visually precise and fully staged work positioned between automotive, fashion, and digital imagery.

At the center is a well-known, iconic-looking figure that deliberately plays with the codes of luxury, pop culture, and staging – set within a fully artificial environment. The project was realized as a full CGI & AI production and exists in the context of a free, artistic experiment.

Architecture, light, and materiality interlock with precision: reflections, surfaces, and the color palette create a hyperreal aesthetic. The work demonstrates how...

For the latest FORD BRONCO campaign, Michael Hanisch photographed in striking desert landscapes – raw, dusty and flooded with blazing sunlight. #READYSETFORD

Strong contrasts meet vast off-road terrain, creating a cinematic and immersive visual world that makes adventure and freedom instantly tangible.

The vehicles were precisely integrated into the scenes using CGI, based on high-resolution plates captured with custom-built equipment to ensure maximum color depth, detail and realism.

High-end post-production and 3D execution were handled by Recom Farmhouse.